Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. What if it […]
Listen to our Podcast In this ever-changing landscape of Digital Marketing, struggles and challenges are bound to exist. Acknowledging them and discussing them enables us to grow and learn from them. 1. Skill Shortages In the last couple of years, with the effect of the COVID-19 pandemic. This made skill-shortage one of the biggest challenges […]
Listen to our Podcast on 2021 End-of-Year Marketing Tips The end of 2021 is approaching. It’s time to take advantage of the shift in user intent and buyer behaviours towards the end-of-year events such as Christmas, Boxing Day and New Year. To optimise your marketing strategy to match the market, it is important to implement […]
Listen to our Podcast on Let’s Talk About Pizza Digital Marketing processes are instinctive, like everything we do in our day-to-day lives. Let’s talk about how to make a pizza from scratch, associating the whole process with Digital Marketing, and why each component is essential to create a perfect pizza. 1. Gathering the right ingredients […]
Listen to our Podcast on Digital Marketing Myths & Urban Legends Our Managing Director Sean Brown and Advertising Specialist Josephine Mondino addressed and clarified four main digital marketing myths and urban legends that businesses should be aware of to effectively grow their digital presence and marketing strategy. 4 Digital Marketing Myths and Urban Legends: There […]
Listen to our Podcast on the new iOS15 Updates In September 2021, Apple released the new iOS15 Update that aims to bring new ways to stay connected with its users. It did so by implementing new features enabling users to explore and discover more using advanced digital intelligence. However, iOS15 also brought significant features and […]
Search Engine Optimisation (SEO) is a very dynamic digital marketing channel. Understanding SEO trends that can influence organic success and prioritising SEO tactics that align with these trends will assist in driving more organic traffic, more leads and more conversions. Essentially driving more client ROI. You may be familiar with some of these trends whilst […]
Your Personal Brand Roadmap Have you ever wanted to be a Key Person of Influence, someone who is truly PREEMINENT in your space? Personal branding is important in presenting yourself and your company to the world. A strong brand is much more preferred than a brand that is uninteresting and undeveloped, this is where your […]
As a business owner, you probably have put so much effort into your website to make it outstanding in the organic search result. You no doubt have good working knowledge about all the key happenings in your business, but it would be fair to say that you probably don’t have deep knowledge of all the […]