Sports marketing and sales enablement – combined, sounds like an abstract term so let’s put things into perspective by examining some numbers. Global sports sponsorship spending exceeded 45 billion US dollars by the end of 2019. The growth is going to continue at an annual rate of six per cent, making overall sponsorship figures reach nearly 62 […]
At one point, a blogger has to deal with empty content calendars. We’ve all been there before, even the most brilliant bloggers. Read on.
However diversified the reason & intent of blogging for business, there are basic rules & considerations. Read on.
Blogging has been one of the best ways to reach potential buyers online for years. According to Demand Gen Report’s 2018 Content Preferences Survey, 71% of respondents stated they reviewed blog content while on their buying journey. The report also revealed that blog posts took the top spot when it comes to most shared content […]
They say that bigger is always better and we’re talking about search engine optimisation here. Google has a complex formula that’s used to assess the quality of a website. The volume of content and the content quality are both important. Here’s the reason why.
What do you do when you come across content that’s supposed to be informative but happens to be 100 per cent promotional? That’s right – you leave the page. Most internet users will respond in the very same way and after feeling duped, they will never look back.