Despite being a user-friendly platform, Google Ads has proved to be a miss rather than a hit for certain businesses. Unsuccessful Google Ads campaigns are usually the result of some very common mistakes made at the setup and optimisation level. This blog describes 5 Google Ads mistakes that can be a reason for a drop […]
A few weeks back, we’ve shared with you 5 Digital Don’ts – What Not To Do In Digital Marketing. Today, we’re sharing with you the tools needed to Check and Fix these 5 mistakes. Let’s set the scene; your website has had good traffic and conversions until leads start to steadily decline. It doesn’t seem […]
As a business owner, you no doubt have good working knowledge about all the key happenings in your business, but it would be fair to say that you probably don’t have deep knowledge of all the specific things that go into making a successful business tick. This is especially the case when it comes to […]
Google rich snippets (or rich results) are enhanced search results that produce more details about a website than the average link. By implementing structured data in the back end of web pages extra information from your website is displayed on your site’s listing in the search results. “Rich” media can include images, ratings, video, products, […]
How much should my digital marketing agency charge me?
I came across the story of Obvious Adams back in the early 1990s, that pre-internet era where people like the fictional Gordon Gekko were the business demigods and the popular mantra was “[…] greed, for lack of a better word, is good [as] greed clarifies, cuts through and captures the essence of evolutionary spirit”!
If you run a small to medium business, you need to read this