Consumers are becoming more and more active online. Digital marketing brings forth many benefits as it reaches potential customers immediately. Since digital marketing is an ever-changing strategy, marketers have to stay on top of the latest trends and be able to adapt to constant changes. A digital marketing campaign can be classified as SEO, PPC, […]
Listen to our Podcast In this ever-changing landscape of Digital Marketing, struggles and challenges are bound to exist. Acknowledging them and discussing them enables us to grow and learn from them. 1. Skill Shortages In the last couple of years, with the effect of the COVID-19 pandemic. This made skill-shortage one of the biggest challenges […]
Listen to our Podcast on Let’s Talk About Pizza Digital Marketing processes are instinctive, like everything we do in our day-to-day lives. Let’s talk about how to make a pizza from scratch, associating the whole process with Digital Marketing, and why each component is essential to create a perfect pizza. 1. Gathering the right ingredients […]
Search Engine Optimisation (SEO) is a very dynamic digital marketing channel. Understanding SEO trends that can influence organic success and prioritising SEO tactics that align with these trends will assist in driving more organic traffic, more leads and more conversions. Essentially driving more client ROI. You may be familiar with some of these trends whilst […]
Despite being a user-friendly platform, Google Ads has proved to be a miss rather than a hit for certain businesses. Unsuccessful paid advertising campaigns are usually the result of some very common mistakes made at the setup and optimisation level. This blog describes 5 Google Ads mistakes that can be a reason for a drop […]
A few weeks back, we’ve shared with you 5 Digital Don’ts – What Not To Do In Digital Marketing. Today, we’re sharing with you the tools needed to Check Your Website Health and Fix these 5 mistakes. Let’s set the scene; your website has had good traffic and conversions until leads start to steadily decline. […]
As a business owner, you probably have put so much effort into your website to make it outstanding in the organic search result. You no doubt have good working knowledge about all the key happenings in your business, but it would be fair to say that you probably don’t have deep knowledge of all the […]
Google rich snippets (or rich results) are enhanced search results that produce more details about a website than the average link. By implementing structured data in the back end of web pages extra information from your website is displayed on your site’s listing in the search results. “Rich” media can include images, ratings, video, products, […]
How much should my Digital Marketing Agency charge me in the current Australian market?
The story of Obvious Adams dated back in the early 1990s, in the pre-internet era where people like the fictional Gordon Gekko were the business demigods and the popular mantra was “[…] greed, for lack of a better word, is good [as] greed clarifies, cuts through and captures the essence of evolutionary spirit”! Surprisingly (or not), […]
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