Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. What if it […]
Listen to our Podcast In this ever-changing landscape of Digital Marketing, struggles and challenges are bound to exist. Acknowledging them and discussing them enables us to grow and learn from them. 1. Skill Shortages In the last couple of years, with the effect of the COVID-19 pandemic. This made skill-shortage one of the biggest challenges […]
Listen to our Podcast on 2021 End-of-Year Marketing Tips The end of 2021 is approaching. It’s time to take advantage of the shift in user intent and buyer behaviours towards the end-of-year events such as Christmas, Boxing Day and New Year. To optimise your marketing strategy to match the market, it is important to implement […]
Listen to our Podcast on Website Development and Management Issues In this ever-changing landscape of Digital Marketing, it is crucial to stay updated and aware of new updates and changes in all channels and mediums. Here, we are sharing some of the most common website development and management issues we’ve encountered so you are […]
Listen to our Podcast on Let’s Talk About Pizza Digital Marketing processes are instinctive, like everything we do in our day-to-day lives. Let’s talk about how to make a pizza from scratch, associating the whole process with Digital Marketing, and why each component is essential to create a perfect pizza. 1. Gathering the right ingredients […]
Listen to our Podcast on Digital Marketing Myths & Urban Legends Our Managing Director Sean Brown and Advertising Specialist Josephine Mondino addressed and clarified four main digital marketing myths and urban legends that businesses should be aware of to effectively grow their digital presence and marketing strategy. 4 Digital Marketing Myths and Urban Legends: There […]
Listen to our Podcast on the new iOS15 Updates In September 2021, Apple released the new iOS15 Update that aims to bring new ways to stay connected with its users. It did so by implementing new features enabling users to explore and discover more using advanced digital intelligence. However, iOS15 also brought significant features and […]
Our Managing Director Sean Brown discusses the three technical fundamentals of website strategies for digital marketers that might be holding you back from getting the performance you need for your website to grow your business. The 3 digital marketing fundamentals are: Technical Fundamentals User Experience Conversion Rate Optimisation (CRO) It’s not only about looking […]
Your Personal Brand Roadmap Have you ever wanted to be a Key Person of Influence, someone who is truly PREEMINENT in your space? Personal branding is important in presenting yourself and your company to the world. A strong brand is much more preferred than a brand that is uninteresting and undeveloped, this is where your […]
Despite being a user-friendly platform, Google Ads has proved to be a miss rather than a hit for certain businesses. Unsuccessful paid advertising campaigns are usually the result of some very common mistakes made at the setup and optimisation level. This blog describes 5 Google Ads mistakes that can be a reason for a drop […]
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