Digilari Meets Bing Ads
On this page The Digilari team headed into the Brisbane CBD last week to attend Bing’s first Ad Connect session in Australia. Some of the city’s top agencies met up to discuss the potential of Bing Ads (also known as Microsoft Ads). The evolution of voice search and more.
Overview – Google Masterclass for Digital Marketers
On this page The 2017 Google Masterclass was a concoction of ideas on artificial intelligence being the future of digital media and how creativity will thrive in this AI environment. As a business owner in the digital world, there are some thoughts to be shared after attending the class designed by Google for digital marketers.
Forget SEO, It’s Organic Search Optimisation
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Conversion Rate Optimisation
On this page Seeing an increase in traffic may seem like a great thing. You now wait for great things to follow. You wait… and wait. And wait some more. The thing is that an increase in traffic doesn’t always lead to an increase in conversions. These are two separate digital marketing metrics. Both are […]
Google Ads Campaigns During Holidays. Why Not?
On this page ‘Tis the season to be jolly and unless you are in Retail or Tourism & Leisure, the reality is many businesses throughout Australia will basically go into shutdown mode until at least mid-January. The logic behind this decision is that people will be taking their time off, kicking back and thus doing […]
Negative Keywords: Are They Something To Worry About?
On this page The world of search engine optimisation is complicated enough as it is. But a few fine nuances and advanced techniques make things even more challenging. Have you ever heard of negative keywords? Though so many website and business owners have absolutely no idea what these are. Negative keywords play a crucial role […]
Website Content Should Rarely Be About Selling
On this page What do you do when you come across website content that’s supposed to be informative but happens to be 100 per cent promotional? You leave the page. Most internet users will respond in the very same way and after feeling duped, they will never look back.
Are You Giving Your Audience The Ultimate Website User Experience?
On this page Are You Giving Your Audience the Ultimate User Experience on Your Websites? The Importance of Conversion Rate Optimisation.
