A digital marketing audit is a comprehensive evaluation of your company’s digital marketing strategy and its execution. The purpose of a digital marketing audit is to identify areas of strength and weakness in your business’s current approach and to provide actionable recommendations for improvement. Table of Contents Evaluating Your Website: Elements to Evaluate Website Content […]
Consumers are becoming more and more active online. Digital marketing brings forth many benefits as it reaches potential customers immediately. Since digital marketing is an ever-changing strategy, marketers have to stay on top of the latest trends and be able to adapt to constant changes. A digital marketing campaign can be classified as SEO, PPC, […]
To reach people of interest, you can do two things, 1. focus on organic Search Engine Optimisation (Organic SEO) or 2. try paid search advertising (PPC). Both can deliver results, but what’s the difference and which approach is going to work best for your business? Let’s dive into the details together. In this article, you’ll […]
Listen to our Podcast on Website Development and Management Issues In this ever-changing landscape of Digital Marketing, it is crucial to stay updated and aware of new updates and changes in all channels and mediums. Here, we are sharing some of the most common website development and management issues we’ve encountered so you are […]
Despite being a user-friendly platform, Google Ads has proved to be a miss rather than a hit for certain businesses. Unsuccessful paid advertising campaigns are usually the result of some very common mistakes made at the setup and optimisation level. This blog describes 5 Google Ads mistakes that can be a reason for a drop […]
Claims on the questioned worthiness of Google Ads as used by Australian small businesses is not a new story. For a long time now, Google Ads has been accused to be nothing more than an effective way to waste small businesses’ money. Many businesses have also shared their disappointments with Google Ads and stories. Primarily […]
As mentioned in the What Is Google Quality Score: All You Need To Know (part 1) article, quality score is Google’s method of grading your Google Ads account out of 10. This key performance indicator can give you quick insight into the success or failure of your campaigns.
The caliber of your Google Ads account has long been questioned.
Are you a home service business constantly looking for more leads? Are you tired of being in that never ending story of busy one week, then quiet the next? It doesn’t have to be this way when you have Google Ads campaigns that are set-up and executed specifically for home services, then managed for continual […]