To reach people of interest, you can do two things, 1. focus on organic Search Engine Optimisation (Organic SEO) or 2. try paid search advertising (PPC). Both can deliver results, but what’s the difference and which approach is going to work best for your business? Let’s dive into the details together. In this article, you’ll […]
Listen to our Podcast on Website Development and Management Issues In this ever-changing landscape of Digital Marketing, it is crucial to stay updated and aware of new updates and changes in all channels and mediums. Here, we are sharing some of the most common website development and management issues we’ve encountered so you are […]
Despite being a user-friendly platform, Google Ads has proved to be a miss rather than a hit for certain businesses. Unsuccessful paid advertising campaigns are usually the result of some very common mistakes made at the setup and optimisation level. This blog describes 5 Google Ads mistakes that can be a reason for a drop […]
Claims on the questioned worthiness of Google Ads as used by Australian small businesses is not a new story. For a long time now, Google Ads has been accused to be nothing more than an effective way to waste small businesses’ money. Many businesses have also shared their disappointments with Google Ads and stories. Primarily […]
As mentioned in the What Is Google Quality Score: All You Need To Know (part 1) article, quality score is Google’s method of grading your Google Ads account out of 10. This key performance indicator can give you quick insight into the success or failure of your campaigns.
The caliber of your Google Ads account has long been questioned.
‘Tis the season to be jolly and unless you are in Retail or Tourism & Leisure, the reality is many businesses throughout Australia will basically go into shutdown mode until at least mid-January. The logic behind this decision is that people will be taking their time off, kicking back and thus doing business during the […]