Google rich snippets (or rich results) are enhanced search results that produce more details about a website than the average link. By implementing structured data in the back end of web pages extra information from your website is displayed on your site’s listing in the search results. “Rich” media can include images, ratings, video, products, […]
Sports marketing and sales enablement – combined, sounds like an abstract term so let’s put things into perspective by examining some numbers. Global sports sponsorship spending exceeded 45 billion US dollars by the end of 2019. The growth is going to continue at an annual rate of six per cent, making overall sponsorship figures reach nearly 62 […]
Imagine if you knew “the what”, “the where” and “the why” of your target audience. Business would be thriving, right?. You wouldn’t need a marketing campaign. Unfortunately, very few businesses have this luxury. To move in the direction of understanding your users more, we are providing a general guide on how you can turn customer […]
The “near me” search phenomenon greatly impacted the search engine landscape. In recent years, there has been significant growth in “near me” searches, therefore resulting in an increase in “near me” suggestions in searches. This comes as a result of changing online search behaviour and businesses need to modify their strategies along with the search […]
Listing your business in Google My Business (GMB) provides a gigantic advantage to your local SEO pursuits. However, the efforts do not stop at just registering your business. Creating an account in GMB is not the beginning and end of it all, where you just wait for all the benefits to start pouring in. Like […]
Negative and fake Google reviews are definitely an eyesore for everyone and a complete headache for small business owners. Whatever the reasons are behind it, those reviews certainly create a negative impact that affects your business’s reputation. A business owner cannot afford to ignore negative reviews, real or fake. The problem with fake reviews is […]
Google Messaging in Google My Business (GMB) has taken this business listing platform to a higher ground. Being able to directly message customers online fills the gap in building a better relationship and communicating directly with customers in real time.
Google My Business (GMB) is the most important asset to manage your business’s online presence across Google Search & Google Maps. As its motto explains, Google My Business helps you attract new customers with a free business listing.