Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. What if it […]
Listen to our Podcast on Website Development and Management Issues In this ever-changing landscape of Digital Marketing, it is crucial to stay updated and aware of new updates and changes in all channels and mediums. Here, we are sharing some of the most common website development and management issues we’ve encountered so you are […]
Search Engine Optimisation (SEO) is a very dynamic digital marketing channel. Understanding SEO trends that can influence organic success and prioritising SEO tactics that align with these trends will assist in driving more organic traffic, more leads and more conversions. Essentially driving more client ROI. You may be familiar with some of these trends whilst […]
As a business owner, you probably have put so much effort into your website to make it outstanding in the organic search result. You no doubt have good working knowledge about all the key happenings in your business, but it would be fair to say that you probably don’t have deep knowledge of all the […]
Rich results, also known as rich snippets, are dynamic and engaging experiences that extend beyond the traditional blue link on Google surfaces like Search. These results often include visually appealing elements such as carousels, images, videos, and other non-textual components. Google uses structured data markup from web pages to generate rich results, providing users with […]
Ensuring your businesses digital assets are at their very best has never been more important than right now.
Imagine if you knew “the what”, “the where” and “the why” of your target audience. Business would be thriving, right?. You wouldn’t need a marketing campaign. Unfortunately, very few businesses have this luxury. To move in the direction of understanding your users more, we are providing a general guide on how you can turn customer […]
The “near me” search phenomenon greatly impacted the search engine landscape. In recent years, there has been significant growth in that particular search. Therefore results in an increase in “near me” suggestions in searches. This comes as a result of changing online search behaviour. Businesses need to modify their strategies along with the local search […]
Listing your business in Google Business profile (GBP, previously known as Google My Business) provides a gigantic advantage to your local SEO pursuits. However, the efforts do not stop at just registering your business. Creating an account in GBP is not the beginning and end of it all, where you just wait for all the benefits […]
Negative and fake Google reviews are definitely an eyesore for everyone and a complete headache for small business owners. Whatever the reasons are behind it, those reviews certainly create a negative impact that affects your business’s reputation. Therefore, it is more than important for a business owner to learn how to identify and delete these […]