About Hui-Sheng

Hui-Sheng Yang is an experienced GEO/SEO strategist with a strong foundation in on-page, off-page, and technical SEO. With over three years in the field, Hui-Sheng specialises in competitor analysis, content planning, and generative engine optimisation (GEO), effectively positioning businesses to capitalise on evolving search trends and AI-driven platforms. Sheng’s strategic insights have consistently driven substantial lead generation and significant revenue growth.

A proven track record backs Hui-Sheng’s expertise, including a 300% year-on-year revenue increase for a hitch supplier through precise keyword targeting, audience optimisation, and innovative GEO strategies. Additionally, Sheng has extensive experience in conversion rate optimisation (CRO) and navigation optimisation, with structured navigation strategies consistently delivering 30-40% improvements in conversion rates.

Hui-Sheng’s data-driven approach ensures that websites not only attract traffic but also convert visitors into customers effectively.

Areas of Expertise

  • Content SEO – Enhancing content strategy to improve search visibility and engagement.
  • Conversion Rate Optimisation (CRO) – Implementing strategies to increase user engagement and lead conversions.
  • Navigation Optimisation – Structuring site navigation to improve user experience and boost conversions.

Guides Created

Connect with Sheng