Why is Conversion Rate Optimisation Important?
Simply put, the practice specifically focuses on improving website conversions. We have had a lot of clients who have come to us with reasonably healthy website traffic numbers, yet their conversions are minimal.
Depending on the type of website you have, i.e. ecommerce or otherwise, average website conversion rates vary. However, just for the sake of the exercise, if you took what would be considered a relatively high 5% conversion rate, you’re effectively accepting the fact that 95% of the visitors to your site are not engaging at all.
Imagine that statistic if you had a retail shop or cafe, in that out of every 100 people that come into your store, only 5 of those customers make a purchase? You’d go broke. We need to have this logic front and centre when we are talking about your website also.
Traffic is vanity whereas conversions are sanity!
You might have heard the phrase: “Traffic is vanity whereas conversions are sanity”. This is so important to remember when it comes to having a truly effective website. It just means that you can have all the traffic to your website that you want but if no one takes an action, i.e. they convert, all that traffic is for naught.