Conversion Rate Optimisation (CRO)

CRO Agency Brisbane

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Conversion Rate Optimisation (CRO) is the practice of improving website conversions by increasing the number of users who take a specific action on a website. These actions could include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a phone number or link. At Digilari, we use a wide range of premium digital tools to audit, make CRO strategies, and A/B test the user experience of your website.

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    THE KEYS TO BETTER CONVERSIONS

    Our Approach To Conversion Rate Optimisation

    There are common misconceptions that Conversion Rate Optimisation is just about call to actions (CTAs) on the page, or changing the colour of an action button. Yes, these actions may be included in the CRO process, but they are just part of the overall picture. At Digilari, we use Hotjar as our leading CRO tool so we agree when they say there are 3 things you need to know to get a full overview of your website and optimise it efficiently:

    Drivers

    What brings people to your site and what prevents them doing so.

    Friction

    What stops viewers from becoming conversions. These are sometimes also referred to as barriers.

    Hooks

    What solves a viewers doubts and persuades them to convert.

    LATEST PROJECT

    Results We Want to Shout About

    Scholz Electrical

    Brisbane-based Master Electricians

    Improved Lead Quality & Boosted Service Bookings by 148% through CRO Strategy and Precise PPC Targeting

    Digilari Media performed a CRO campaign and other digital marketing techniques to help Scholz Electrical build their website to showcase their amazing projects and team, whilst enabling and streamlining their sales process.

    I want these results!

    Better Conversion Rate, Better Turnover!​

    You might have heard the phrase: “Traffic is vanity whereas conversions are sanity”. This is important to remember when it comes to having a truly effective website. What does this mean? Though your website can experience high amounts of traffic, if no one takes a desired action, i.e. converting, all that traffic is for naught.

    TEST THE WAY OUT

    How We Optimise Your Website Conversion Rate

    Digilari Media will work with you to ascertain the true current status of your website, or the particular page you are focusing on.

    01
    01
    Take an 'Under the Hood' review of your Google Analytics

    This will give us a good understanding as to how current website visitors are navigating your website. It’ll show us where they are coming onto the site and where they are jumping off, plus all the things they did in between whilst they were there.

    02
    02
    We will set-up Heat-Mapping on your website

    By using one of the leading heat-mapping software tools we will be able to see, in real time, how your website visitors navigate your site. It shows where their mouse moves across the site, where they clicked on, how fast they did this and a whole raft of other insights that will go on to assist us in developing the most effective CRO campaign for you.

    03
    03
    Interim Report

    Depending on the level of traffic to your website, we will provide you with an initial report of our findings and what our recommendations would be. If you have a lot of traffic coming to your site we can provide this report to you within 4-6 weeks, whereas if the monthly traffic to your site is less than 2000 per month, we may require 8 - 12 weeks before we can provide any robust insights.

    04
    04
    CRO Strategy Session

    Using this report we will undergo a CRO Strategy session which covers off the findings in more detail along with gaining a better understanding of your business goals and objectives that you have in and around the CRO campaign.

    05
    05
    Stage 2 Proposal

    Now we have agreement on how things are now, and where we want to get to, we just need to agree on the level of CRO activity required.

    06
    06
    We are underway.

    We’ll be having quite a few discussions, you’ll be seeing a lot of things going on and you’ll get a detailed monthly report to review. We will also start to see the fruits of our labours in your increased conversion rates.

    01
    01
    One hand not knowing what the other hand is doing!

    By aligning your sales and marketing efforts you provide everyone in the business with greater visibility which drives accountability on the efforts your business is making to attract new clients into the business. Having everyone on the same page promotes much better conversations about how effective the overall sales and marketing strategy is.

    03
    03
    Departmental Disrespect

    Let’s face it there are often internal misconceptions about the roles salespeople and marketing people have and this is only heightened when there is no alignment on the goals. By bringing them to work together towards achieving the common goal, you are gaining their respect as they soon realise they are in this together, both jointly accountable for company revenue.

    05
    05
    Misaligned Strategies

    When Sales & Marketing are working alone, they tend to have their own strategy at play without any consideration of the other department's strategy. Whilst these strategies should both be aimed at the overall business objectives, the lack of cohesion could very well lead to redundant efforts, sales pipeline gaps, process inefficiencies, lost opportunities and other negative outcomes.

    02
    02
    Working in Silos

    Having an unaligned sales and marketing approach tends to foster protectionism and self-preservation as opposed to encouraging the aligned team to see and aim for the bigger picture. Sales revenue is the key to any businesses growth objectives, and everyone in the business has to be aligned with this key objective, you can’t have this working in silos.

    04
    04
    The Blame Game

    When things aren’t going well in the revenue stakes, in an unaligned team it’s so common to hear Marketing blaming Sales, saying “we give them all the tools they need, we give them plenty of leads and still they can’t sell”. Whereas the first thing Sales say is “their leads are no good”, “marketing never listens to us”, “the selling tools we have are just fluff”, and the list goes on. But by getting them out of their silos and into a collaboration towards the common goal, this all becomes redundant and loses momentum fairly rapidly.

    As of Feb 2022, the latest research shows that
    1.53%
    is the average conversion rate across eCommerce websites whilst a good conversion rate is considered at between
    2%-5%

    Understand where you are now & where you want to go

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    OUR POINTS OF DIFFERENCE

    Let Our CRO Service Skyrocket Your business

    best-price
    Affordable & Flexible Prices

    Digilari offers multiple packages for clients with different needs, regardless of the size of your business. Moreover, we even have customisable packages! Pay exactly for what you need, only when you need it.

    contract
    No Lock-In Contract

    Once onboarded, we help new clients develop a custom 3-6 months strategy based on the subscribed package. We are always proud of the outcomes we deliver, but we also understand things in certain industries might change very fast given a special time like this. Hence, we also offer our service with no lock-in contract!

    mission
    Result-Oriented

    We are obsessed with getting you the results you seek.

    report
    Instant Reporting

    We inform you of any emergencies that may occur and always get you posted of the strategy and results we achieve.

    increase
    Growing Together

    CRO isn’t a one-person job. Best results are achieved when the client and agency work hand in hand to best cater to your prospects. Your growth means our growth.

    strategy
    Transparent Strategies

    We ask you what your current challenges and what your 6 months to 5 years business goals are in order to inform, build and update our digital strategies. We ensure that digital marketing strategies always remain aligned with your company goals, the digital landscape and your sales efforts.

    FREE Website CRO Check
    Premium Pools and Gardens
    Premium Pools and Gardens
    July 30, 2020.
    PPG have seen 40% growth in revenue over the past 2 years implementing Digilari Media's SEO strategy and marketing guidance. We can't thank Digilari Media enough for helping us grow our business and achieve our goals. We look forward to working with Digilari in the future to continue our growth and to keep ahead in the digital technology world!
    Narelle Murphy
    Narelle Murphy
    August 14, 2017.
    We formed a partnership with Digilari back in June 2015 and I say formed a partnership because by becoming their client you need to form a good solid working relationship. As the company that manages your online presence it is important that Digilari totally understand your business so they can run a successful marketing campaign on your behalf. It is also important that they can talk to you about changes and current trends with online marketing. The guys at Digilari have made it easy to develop the relationship that makes it feel like our business has its own marketing department which is why we are happy to call them part of our team.
    Andrew Rossi
    Andrew Rossi
    August 11, 2017.
    Since embarking on our property development journey in 2015, our success has accelerated significantly through partnering in the Digital Media space. The partnership team at Digilari Media have effectively challenged, consulted and delivered outstanding outcomes in multiple channels for our property development business. Our recent sales success has been phenomenal, with 30% of our property portfolio sold in a 4 week period. Thank you Sean, Cuong, Jake and the team at Digilari Media, you are outstanding partners.
    Michael Scholz
    Michael Scholz
    May 24, 2017.
    I have engaged Digilari to steer my company's online marketing since 2015 and I happily recommend them. They have given great guidance on my SEO and SEM, as well as my overall digital plan. The strategies we have implemented together have improved my company's customer engagement and resulted in a tangible improvement in sales. The Digilari team are professional and keep in regular communication with me; they have also taken the time to know and understand my business, which has been an important element in my company's successful digital media performance. Michael Scholz Managing Director Scholz Electrical, Air and Solar
    Kim G
    Kim G
    May 19, 2017.
    We have been with Digilari for over 2 years and have always been happy with their service. The team really listen and always go above and beyond to help in any way they can. I happily recommend Digilari!
    Mal Wood
    Mal Wood
    May 11, 2017.
    The team at Digilari have been very helpful with the process of starting our on line webstore. they are very quick in giving help when we need it and any other queries we have.
    Steve Hughes
    Steve Hughes
    April 28, 2017.
    We used Digilari to build our website, and we continue to use them to both manage it, and to assist us with our marketing needs. An excellent company of forward thinkers, always willing to lend a helping hand.
    Taryn Morris
    Taryn Morris
    April 28, 2017.
    Our company has been with Digilari since June 2015 now and we will be with them for many more years to come. If we ever have any issues we want fixed or just a question answered they always respond right away and the problem is resolved right away. We also only have one guy that we deal with so it is nice to not have to talk to 10 different people to get what you need. Our business sales I believe have improved with the help of Digiliari and there marketing skills, they are always looking for ways to improve our business. Overall if you are looking for a marketing company that is willing to go above and beyond for your company then I highly recommend Digilari.
    Andy B
    Andy B
    April 27, 2017.
    For the last 2 years we have been impressed with our online results for our business since we started using Digilari. Thanks to Sean & crew I would high recommend their services. Regards Andrew

    TESTIMONIALS

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      Frequently Asked Questions

      What is conversion rate? How is it calculated?

      Conversion rate is the percentage of those people who visit your website and take a desired action. You can calculate your conversion rate by dividing the number that actually convert by the number of people that came to your website. For the sake of keeping it simple here, we are just talking about overall website visitors and those converting, but you can also measure the conversion rate on a page by page basis.

      What is a good conversion rate?

      The average and top conversion rates for a website can vary by a lot from sector to sector. However, according to the latest data in 2022, a good website conversion rate is generally between 2%-5%. If you're running an eCommerce website, the goal you're aimed at should be above 6.25% while for a financial business, the number can be 25%. The wide variation in conversion by sector is clear here, showing the importance of comparing to similar sectors where possible.

      Why is conversion rate optimisation so important?

      Simply put, the practice specifically focuses on improving website conversions. We have had a lot of clients who have come to us with reasonably healthy website traffic numbers, yet their conversions are minimal.

      Depending on the type of website you have, i.e. ecommerce or otherwise, average website conversion rates vary. However, just for the sake of the exercise, if you took what would be considered a relatively high 5% conversion rate, you’re effectively accepting the fact that 95% of the visitors to your site are not engaging at all.

      Imagine that statistic if you had a retail shop or cafe, in that out of every 100 people that come into your store, only 5 of those customers make a purchase? You’d go broke. We need to have this logic front and centre when we are talking about your website also.