faq

Read our Frequently Asked Questions about Digital Marketing.

What is the difference between Paid Search and Organic Search?

Paid Search helps companies rank for keywords on the Search Engine Result Page (SERP) by paying for it. It will have 'Ad(s)' or 'Sponsored' next to it.

Organic Search, on the other hand, uses Search Engine Optimisation (SEO) to rank for keywords on the SERP organically, for free. 

How much does Digital Marketing cost?

It is best to think about digital marketing as an investment rather than a cost, as it is always associated with an ROI (Return On Investment). We have various approaches when it comes to this type of investment, depending on one's needs and budget. We offer an affordable hourly rate of $162+gst for those one-off tasks and an hourly rate of $195+gst for consulting requirements along with discounted packages, starting at a 3 months commitment from $999+gst per month.

Can I customise my Digital Maketing program?

Yes, you certainly can.  Whilst we have outlined our key digital marketing services on this site, we also offer a variety of other digital marketing services and channels. We will know when and where to offer these services based on your current digital footprint and the marketing objectives you are looking to achieve.

How does Digilari compare to other agencies?

We can't really speak for other agencies, but we do know we are a value-based agency and we only ever want to work with customers who are also value-driven. Why?  Well, in our experience when values are aligned, the relationships are more trusting, there is  greater transparency and a common bond to achieve the best results is always evident. We also just happen to know a lot about what works and doesn't work when it comes to digital marketing.

When can I expect results from Digital Marketing efforts?

Results will appear at different times depending on the type of optimisation and service. 

When Paid Search (PPC) is done well results can flood in after a day. 

Whereas, applying website optimisation techniques (SEO) or adding new content can, on average, take at least 3 months before you start seeing tangible results. This is largely due to the way search engines index the changes to the pages on your site.

Do you offer Guaranteed Results?

That's a tricky one.  We'd like to say yes but, unfortunately, we don't have enough control over all the key factors i.e on elements such as your competitors' activity, the state of the economy or your business reputation, to name a few. Nevertheless, in paid search, we'll know very quickly what is and what is not working and change it accordingly.  We are talking days not months. For SEO the process is longer, but we are thorough on our research and we only strike at it when we know there are gains to be made.

Which Digital Marketing channel will get me the best results?

Without understanding your business and what you are trying to achieve, it is difficult to provide a specific answer here.

However, it is our role to find the right channel at the right price to get you the right audience that is most likely to respond and convert.

What is the difference between On-page and Off-page SEO?

On-page SEO describes all the optimisations that are technically made on-page, including the site content, keywords, metadata, schema markups, loading speed optimisation and more.

Off-page SEO describes the optimisations that are made off-page, including link building, social media, local SEO and more.

Why is Link Building Important?

A backlink is a link to your site that sits on another website. Having good quality, relevant backlinks from another site demonstrates to the search engines that you have good informative content that they are endorsing on your behalf. This alone provides authority to your site. Of course, if you have low level spammy backlinks, this will have the opposite affect and be detrimental to the authority of your site.

There are also 'internal links' which are links within your website that, once clicked on, take the user to another relevant page of your website. These links demonstrate to the search engines you are focussed on a good user experience, which is also a ranking factor.

What is Marketing Automation?

Marketing Automation allows you to plan, set-up, coordinate, manage and measure all your marketing efforts along the sales funnel to closely generate, nurture and convert leads.

What is best for SEO, Wix, Squarespace or WordPress?
  1. In our experience the DIY website builders, whilst being relatively easy to build and update, do not have the necessary attributes to make the website both scaleable and optimisable simultaneously. WordPress, however, whilst a bit more technical to use, can offer continued optimisation and scaling.
How important are Reviews for my business?

We are in a world where customers are looking for social proof before committing to a purchase. How important are reviews? Well, very important.

But buyer beware. We have had businesses make contact with us for the implicit reason to 'sell' us positive Google reviews, both for us and our clients. All from 'genuine' Google named accounts. Now, this is something we would never consider doing, but, unfortunately, it is happening more and more.

So how do you ensure a review is genuine? It's tough, but Google are onto it.

In the meantime, you should always try to receive good reviews from your customers, on Google and Facebook.

Here's the key though, it is always recommended to reply to your reviews. Especially if the review is poor, make sure you address it in a professional manner. If the review is positive, you need to reply with a display of gratitude.

Still Have a Question? Just Ask Us!