digilari different ;)
If you are not being DIFFERENT, you're just being like everyone else!

Get Different: Be Different

Only for businesses and brands that genuinely want to grow! Being ‘different’ does take some effort to establish, but it is massively important if you want to stand out against your competitors.

In other words, if you want to make an impact you have to be ‘different’. If you want to be better than your competition, you also have to have your ‘different’. We all have competitors that are bigger than us and that gives them the opportunity to outspend you in marketing, they have bigger budgets, but it doesn’t mean they can necessarily outsmart you in marketing. This is where being ‘different’ will give you the edge., to highlight your superior customer offering, it’ll take you from minnow to whale and give you the status you deserve. Being ‘different’ will get you noticed, being ‘different’ will get you more leads, being ‘different’ will change the course of your business in the most positive of ways.

Let us help you find and market your ‘different’.

Adapt Yes. Blend In, Hell No.

Relevance

A key aspect of getting ‘different’ is to know where your business sits with cultural, social and functional relevance.

Cultural relevance helps you define your brand it’s your brand identity social relevance stunts, activations to get your brand talked about.

Functional relevance growing your CUO’s (Category Use Occasions) basically the more customers can think you are the solution for the more ground you cover.

Ease

In Digital Marketing we execute a practice of Conversion Rate Optimisation or, for the love of an acronym, CRO, to ensure websites are maximising conversions from traffic. But this process needs to apply to all aspects of the businesses sales and marketing efforts.

Easy to notice
Easy to acess
Easy to buy from
Removing friction, doubt, & confusion from the buying process at every toven point.

Distinctiveness (different)

Stating you have great or superior customer service, or claiming your prices are always better, isn’t your USP (unique sales proposition for the uninitiated) these and plenty of other statements like these is essentially marketing puffery. You need to find the distinct differentiators, not the also-ran wanna be ones.

Being unique and being consistent finding something that is a unique position and ensuring you own that space. A genuine much recognized U.S.P.

Inspired by the book Red Marketing by Greg Creed & Ken Muench (Highly Recommended Reading)

Identify your USP's (Unique Selling Propositions)
Remove bland, boring beige messaging from all your communication.
No marketing puffery. Say something... say it straight
Care not what others in your market are going to say be brave
Be more pirate Look for the unconventional
Be clear & be consistent on your identity
Take advantage of popular trends & ride the coattails of them

Getting Different

Staying Different.

Getting Different!

Staying Different.

How can we help you get different?

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Step 1: Discovery Call

This is a simple 15-30 minute call to discuss what business goals and objectives you would like to achieve, by when, and with what resources. In this call, we will also go through the steps required to find and market your 'different'. This call is completely free, with absolutely no obligation to move forward if you don't feel it is right for you. If you do like what you hear and you'd like to move forward we would then ask you to commit to us organising a R.E.D Strategy Workshop at a time convenient for all involved.

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Step 2: 2 hour R.E.D Strategy Workshop

In this fun two (2) hour whiteboard strategy workshop we will work with you and your core team to establish your real points of 'different'. Using the R.E.D. framework as a guide, we will uncover your 'relevance', taking in the 3 core elements of this being your cultural, your social and your functional relevance. We'll then review the 'ease' in which it is to do business with you. Then we'll establish your 'distinctiveness' your 'different'.

In doing this we will look to uncover where your 'beige' is and where you and your competitors look just the same. We'll also be brutal on any puffery you have in your sales & marketing material, as there is no place for this. We'll also discover what could be possible if you became more pirate and less navy.

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Step 3: R.E.D Recommendations

Following on from the workshop we'll come back to you with our list of recommendations on how we can make your business really stand out from the competition. Along with the list, we'll present the action plan to bring your 'different' to life. From this, you'll be completely armed to implement the plan yourself or alternatively you can agree for Digilari to implement and manage it for you.

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Step 4: Implementation

Based on the recommendations and plan outlined in step 3, if you would like us to action these for you, we would then outline a schedule to agree upon and look to embark on a successful partnership over an agreed period.

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Step 5: Review

With all plans, they are constantly in review. Not only will we supply you with detailed monthly reports, covering all the key elements connected with your marketing activity. But we will also supply you with the agreed milestone points and how each step has progressed and how it is tracking. We believe in over-communication, so hopefully, you'll never have to ask "how is that XYZ aspect coming along", you'll be updated as it happens.

Let's get different PRESS START