It helps businesses personalise their email campaigns and make them more relevant to their customers. This can lead to higher open rates, click-through rates, and conversions.
By collecting customer data, businesses can segment their email lists and send targeted messages to specific groups of customers based on their interests, preferences, and behaviours. This can help businesses build stronger relationships with their customers and increase customer loyalty.
Customer data can be used to measure the effectiveness of email campaigns and make data-driven decisions to improve future campaigns.