1300 859 358
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Social Media Marketing Agency

  • Increase brand online visibility
  • Grow your audience
  • Boost engagement and conversions
  • Re-target your preferred customers with personalised and creative messaging

Digilari Media’s social media management service focuses on unleashing the full potential of your brand’s online presence. With our team of social media specialists, we are dedicated to customising the best social media strategies across multiple networks, including Facebook, Instagram, Tiktok, LinkedIn, and more.

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or explore the most effective solution for your business with our account manager:

CALL US AT 1300 859 358

"Record-breaking Black Friday/Cyber Monday, increased luxury spending, and a surge in "haul" posts on TikTok and Instagram Reels show that people are still buying their favourite products and researching purchases on social media, despite economic uncertainty."

- 11 social media trends you need to know in 2023, Sprout Social
Our full-range SMM services

Cater to brands of all sizes

Partnering with businesses in over 70 industries, our SMM expertise spans across diverse sectors.

Social Media Advertising

With the rise of social media algorithms and increased competition for attention, organic posts are no longer enough to reach and engage with a brand's target audience; Our social media advertising services allow for highly targeted and precise audience reach, as well as the ability to amplify brand messaging and drive conversions.

Content Creation

We help brands to create copies that capture the attention of the target audience, deliver key messages and establish a brand's online presence. Content tailored to specific platforms, trends, and audience interests can further enhance brand visibility and maximise the impact of the SMM campaign.

We work closely with our clients to understand their unique business goals and target audience, creating tailored social media plans that cover all major platforms including Instagram, Facebook, LinkedIn, and TikTok. Our aim is to take your brand’s social media presence to the next level!

Not sure which SMM approaches suit your business the best? Speak to a specialist now!

Book a Consultation with Us
Automation

Our SMM automation solutions help brands save time and resources, while still achieving their social media objectives. By automating routine tasks, we enable our clients to focus on strategic planning and creative content development, ensuring maximum impact of their SMM campaigns.

Product/Service Promotions

We understand the importance of seasonal campaigns in driving business growth. Our team of SMM specialists analyses market trends and consumer behaviour, developing tailored campaigns that highlight your products or services during seasonal peaks.

Our flexible SMM services

cater to brands of all sizes

We work closely with our clients to understand their unique business goals and target audience, creating tailored social media plans that deliver measurable results. Our aim is to take your brand’s social media presence to the next level!

Social Media Advertising

Our social media advertising services cover all major platforms including Instagram, Facebook, LinkedIn, and TikTok, creating unique campaigns tailored to each brand's specific needs and goals, whether it's increasing brand awareness, driving website traffic, or boosting sales.

Content Creation

We help brands to create copies that capture the attention of the target audience, deliver key messages and establish a brand's online presence. Content tailored to specific platforms, trends, and audience interests can further enhance brand visibility and maximise the impact of the SMM campaign.

Automation

Our SMM automation solutions help brands save time and resources, while still achieving their social media objectives. By automating routine tasks, we enable our clients to focus on strategic planning and creative content development, ensuring maximum impact of their SMM campaigns.

Product/Service Promotions

We understand the importance of seasonal campaigns in driving business growth. Our team of SMM specialists analyses market trends and consumer behaviour, developing tailored campaigns that highlight your products or services during seasonal peaks.

Not sure which SMM approaches suit your business the best? Speak to a specialist now!

Book a Consultation with Us
Time to switch

Traditional Marketing vs Social Media Marketing

Traditional Marketing

  • Broad advertising
  • One-way communication
  • Large advertising budget
  • Hard to measure the results
Social Media Marketing​

  • Precise advertising
  • Real-time engagement
  • Custom budget with real-time bid
  • Measurable results & real-time data
Traditional Marketing

  • Broad advertising
  • One-way communication
  • Large advertising budget
  • Hard to measure the results
Social Media Marketing​

  • Precise advertising
  • Real-time engagement
  • Custom budget with real-time bid
  • Measurable results & real-time data
Various avenues we may consider

Multi-Platform Strategy

Embrace the competitive edge of reaching audiences across diverse platforms. Explore the benefits, challenges, and strategies of implementing a multi-platform approach. Whether you’re a startup, small business, or enterprise, learn the proven tactics to create a cohesive multi-platform strategy that amplifies your brand’s impact and cultivates long-term success.

Facebook

Facebook is a good platform for community and relationship building. Reach over 2.27 billion users with targeted ads, custom audiences, and Facebook Pixel.

  • Engage with your audience, spark discussions, encourage direct messaging, promote local presence, and tap into a wide adult demographic.
  • Photos and links are the leading types of branded posts on Facebook in terms of quantity, but not necessarily engagement. Posting videos can give you a competitive edge.
  • The industries that see the highest conversion rates for Facebook ads are beauty and fitness, education, employment and job training.
  • Healthcare, restaurants, and finance verticals see the highest organic engagement rates on Facebook.
Social Media Marketing On Display On Mobile Device
Social Media Post Mockup Created By Digilari Media Brisbane Social Media Agency

Instagram

Showcase your brand’s personality through visual content. Engage customers with photos and videos, leverage hashtags, stories, and advertising options. Reach a large active user base.

  • Instagram is the most popular platform for ecommerce. It has the highest purchase intent, organic engagement rate, and influence on shopping habits compared to other platforms.
  • 71% of Instagram users feel more connected to brands they follow, and 81% say Instagram helps them research or discover new products or services.
  • Instagram is great for organic engagement, with a higher reach and engagement rate compared to Facebook and Twitter.
  • It’s also a popular platform for influencer marketing.

LinkedIn

Connect with professionals, generate B2B leads, and drive social media traffic to your website. The top choice for business updates, recruitment, and industry networking.

  • LinkedIn is the best platform for B2B marketing. It drives a significant amount of social traffic to B2B websites and blogs, and 80% of B2B leads come from LinkedIn.
  • Organic engagement on LinkedIn is higher compared to Facebook, making it an effective platform for B2B content marketing.
  • Long-form content performs well on LinkedIn, and it’s a great platform for sharing articles and thought leadership content.
  • LinkedIn is known for its professional and business-oriented nature, but it’s also a platform where inspirational and community-building content has a place.
  • LinkedIn is highly regarded for privacy and data protection.

Discover Your Perfect Platform!

Not sure which platform works best for you? Our team is here to help you find the ideal solution for your business!

BOOK A DISCOVERY SESSION
Social Media Post Mockup Created By Digilari Media Brisbane Social Media Agency

TikTok

Join a billion-user platform, share behind-the-scenes content, and participate in viral trends. Create short videos like dances, tutorials, and comedy. Use TikTok’s advertising features for business promotion.

  • TikTok is popular for entertainment and finding funny or entertaining videos.
  • Emotional content performs well on TikTok, with an emphasis on lighter, real, and relatable content with an undertone of lightheartedness and positivity.
  • It’s important to focus on the entertainment factor and create engaging content that resonates with the TikTok audience.

Proven Results: Our SMM Case Studies

Take a look at some of our successful SMM campaigns! From creative testing to ad audience testing and retargeting website visitors, we’ve helped numerous brands achieve their goals through effective SMM strategies. Discover how we’ve improved brand exposure, increased conversions, and boosted ROI through our proven techniques.

1
Discovery Session

    Our SMM consultant will schedule a discovery session with the client to discuss their business objectives, vision, and requirements. During the session, we'll explore how we can help them achieve their goals and the services we offer. If our visions align and the client is happy with a trial, our team of SMM experts will review and audit the brand's online presence to give a strategy brief. This step helps us to understand the client's unique challenges and tailor a strategy that fits their needs.

Start Your SMM Journey with Us
Our SMM Strategies & Process

from planning to reporting, We provide end-to-end management of all social media activities

We understand that there’s no one-size-fits-all approach to social media strategy. That’s why we develop highly customised and tailored strategies for each brand to create a unique brand voice that resonates with their target audience, drives engagement, and ultimately, increases conversions across their online presence. Our expertise in road-mapping social media strategies for businesses of all sizes, including small and local businesses, ensures that we understand the nuances of each brand’s target audience and can help them stand out in a crowded digital space. 

2
Onboarding Meeting

    If the client is happy with the brief, we'll schedule an onboarding meeting. In this meeting, we'll discuss the client's business goals, KPIs, target audience, and other details about their business. We'll also identify the key performance indicators (KPIs) that we'll track to measure the success of the campaign. This step helps us to tailor the SMM strategy to meet you business's unique goals and gets your potential customers to engage by providing them with the most important details about your products and services to influence their decision-making.

3
Strategy Development & Campaign Execution

    Digilari will then develop an SMM strategy that ensures the organic post content creation and ad campaigns are aligned with the brand's goals and values, including a social media ad campaign and content strategy (depending on the chosen package). Once approved, our team of social media specialists will start rolling out the campaign and work closely with the client to ensure that the campaign aligns with their brand voice and identity.

4
Report, monitor, and optimise

    With advanced automation tools, our SMM team can monitor and revise the directions with real-time trends and insights. Our team will also keep track of any odd activities and report the situation with recommended practices. We'll also conduct a monthly report that includes clear data, insights, and recommendations for the client to review the brand's SMM campaign performance and provide real-time feedback, so you'll stay informed about the campaign's progress and allows us to make any necessary adjustments to improve performance.

2
Onboarding Meeting

    If the client is happy with the brief, we'll schedule an onboarding meeting. In this meeting, we'll discuss the client's business goals, KPIs, target audience, and other details about their business. We'll also identify the key performance indicators (KPIs) that we'll track to measure the success of the campaign. This step helps us to tailor the SMM strategy to meet you business's unique goals and gets your potential customers to engage by providing them with the most important details about your products and services to influence their decision-making.

3
Strategy Development & Campaign Execution

    Digilari will then develop an SMM strategy that ensures the organic post content creation and ad campaigns are aligned with the brand's goals and values, including a social media ad campaign and content strategy (depending on the chosen package). Once approved, our team of social media specialists will start rolling out the campaign and work closely with the client to ensure that the campaign aligns with their brand voice and identity.

4
Report, monitor, and optimise

    With advanced automation tools, our SMM team can monitor and revise the directions with real-time trends and insights. Our team will also keep track of any odd activities and report the situation with recommended practices. We'll also conduct a monthly report that includes clear data, insights, and recommendations for the client to review the brand's SMM campaign performance and provide real-time feedback, so you'll stay informed about the campaign's progress and allows us to make any necessary adjustments to improve performance.

Increase Brand Awareness

Our strategies offer businesses the opportunity to increase their brand awareness through the creation of brand-related content and the use of targeted advertising.

Increase Reach

Our well-tailored social media marketing strategy can help a brand increase brand awareness and reach by targeting the right audience in a diverse user base with engaging content.

Boost Conversions And Revenues

By creating targeted content and running effective ad campaigns, our team of specialists can help you engage with potential customers, and provide seamless customer support, leading to increased brand loyalty and higher sales.

Improve Community Engagement

We'll help you create content that resonates with the target audience, encourage user-generated content and participation, respond to comments and messages in a timely manner, and run social media contests or events that encourage interaction and sharing among followers.

Why Choose Digilari

We Deliver with Our SMM Campaigns

Improve Brand Reputation

Our SMM campaigns can help a brand improve its reputation by addressing customer queries and feedback, showcasing brand values, and sharing positive reviews/testimonials, thus building trust and credibility with the audience.

why choose digilari media

We Deliver Results with our SMM Campaigns

  • Increase brand awareness
  • Increase reach
  • Boost conversions and sales
  • Improve brand reputation
  • Improve community engagement

Latest SMM Tips & Insights

Our Other Digital Marketing Services

Search Engine Optimisation

Google Ads Management

Conversion Rate Optimisation

Email Marketing

Sales & Marketing Alignment

Inbound Marketing

What are three major benefits of social media marketing?

Social media marketing offers numerous advantages for businesses. Firstly, it enhances brand visibility, reaching a wider audience and increasing brand recognition. Secondly, it fosters customer engagement and interaction, building meaningful relationships with your target audience. Lastly, it drives website traffic and conversions, leading to business growth and revenue generation. At Digilari, we specialise in crafting tailored social media marketing strategies to help businesses leverage these benefits effectively.

Why is social media marketing important?

Social media marketing plays a pivotal role in today's digital landscape. It allows businesses to connect with their target audience, build brand loyalty, and showcase their products or services. By engaging with customers on platforms like Facebook, Instagram, and Twitter, businesses can strengthen their online presence, gain valuable insights, and stay ahead of the competition. At Digilari, we understand the significance of social media marketing and offer comprehensive services to help businesses harness its power.

How does social media marketing help a business grow?

Social media marketing propels business growth by providing a platform to connect, engage, and convert potential customers. It enables businesses to build a loyal following, increase brand awareness, and drive traffic to their websites. By leveraging social media advertising, content creation, and community management, businesses can attract new customers, foster customer loyalty, and ultimately boost their revenue. At Digilari, we specialise in creating data-driven social media marketing strategies that fuel business growth and maximise ROI.

Why is social media marketing effective?

ocial media marketing is highly effective due to its wide reach, precise targeting capabilities, and interactive nature. With billions of active users, social media platforms offer a vast audience to businesses. Moreover, advanced targeting options allow businesses to reach specific demographics, ensuring their message reaches the right people. Additionally, social media's interactive features facilitate direct engagement, enabling businesses to build relationships with their audience. Digilari excels in leveraging the effectiveness of social media marketing to drive tangible results for businesses.

How much does social media marketing cost?

The cost of social media marketing varies depending on factors such as the scope of the campaign, target audience, and chosen platforms. At Digilari, we understand that businesses have unique needs and budgets. Our team customises social media marketing solutions tailored to each client, ensuring cost-effectiveness and maximising return on investment. We offer flexible pricing options and transparent packages designed to meet the specific goals and budgets of businesses, delivering exceptional value in every campaign.

How to do social media marketing for B2B?

Social media marketing for B2B requires a strategic approach. Start by identifying your target audience and selecting the appropriate platforms, such as LinkedIn or Facebook. Craft compelling content that addresses the pain points and needs of your B2B audience. Engage in industry discussions, join relevant groups, and establish thought leadership. Implement lead generation tactics, such as gated content or LinkedIn advertising. At Digilari, we specialise in B2B social media marketing, offering comprehensive strategies to help businesses effectively engage with their target audience and drive growth.

Why is social media an important part of inbound marketing?

Social media is an integral component of inbound marketing as it enables businesses to attract, engage, and delight their target audience. It serves as a channel to distribute valuable content, drive traffic to websites, and nurture leads. By leveraging social media platforms strategically, businesses can amplify their inbound marketing efforts, reach a wider audience, and foster meaningful interactions with potential customers. Digilari understands the synergy between social media and inbound marketing and provides integrated strategies that optimise results across both fronts.

How do you measure social media marketing performance?

Measuring social media marketing performance involves tracking key metrics and analysing data to gain insights into the effectiveness of your campaigns. Some essential metrics to consider are engagement rate, reach, clicks, conversions, and follower growth. Use social media analytics tools to monitor these metrics and identify trends and patterns. At Digilari, we employ advanced tracking and analytics techniques to measure the performance of your social media marketing efforts accurately. Our team provides detailed reports and analysis, allowing you to make data-driven decisions and optimise your strategies for better results. Partner with Digilari to unlock the full potential of your social media marketing campaigns.

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Digilari Media is a results driven agency in Australia, specialising in a multitude of channels, which we use to challenge conventional wisdom in the marketplace. We lay the path as the disruptor, use our creativity and depth of knowledge to derive marketing strategies that work for you.

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Digilari Media acknowledges the traditional custodians of country throughout Australia and especially the land on which we work, the Yuggera people (Brisbane) and the Woiworung people (Melbourne) and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and future.

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