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The most common types of digital marketing are:

• Search Engine Optimisation (SEO)
• Pay-Per-Click (PPC)
• Conversion Rate Optimisation (CRO)
• Social Media Marketing (SMM)
• Email Marketing
• Inbound Marketing

For more information about what these digital marketing terms stand for, please visit our Glossary of Digital Marketing Terms page.

The answer to this question depends entirely on the results you are seeking. We can’t tell which digital marketing techniques are the most effective without knowing the context - all techniques can be effective in the right context, with enough time and effective implementation. However, to give a general idea, SEO, content, and inbound marketing can have long-term impacts on the brand and website when implemented properly. On the other hand, paid advertising (search, display, shopping etc.) can reach the desired audiences in a shorter period of time but only lasts as long as the campaign is running.

Digital agencies and marketers take care of your digital presence, promoting your products and services, and growing your business in the online world. At Digilari Media, our mission is to enable authentic stories to unleash digital potential. Our digital marketers guide brands to find and leverage their USPs to grow further.

Outbound marketing refers to a more traditional method of marketing where the marketers try to reach out to the customers with their marketing messages such through processes such as trade shows, seminar series, television and email-marketing. Inbound marketing is when brands create valuable and insightful content about their brand, products, and services that potential customers will find interesting or helpful. This inspired interest in learning more and engaging with the brands. Compared to inbound marketing, traditional outbound marketing has lower ROI and higher costs.

Yes you can! Unlike most agencies that provide limited packages with zero flexibility, Digilari multiple packages on offer, and additionally provide a highly customisable ‘A La Carte’ Menu. This allows our clients to select services that fit their needs! We believe you should only pay for what you need, nothing more.

CPA marketing, or Cost Per Action/Acquisition marketing, is a performance-based advertising model where advertisers pay for specific actions taken by users, such as sales, form submissions, downloads, or phone calls. It allows advertisers to only pay for actual results and provides a cost-effective way to reach and acquire customers. CPA marketing can be a complex and competitive field, and success often depends on the ability to effectively track and analyse user behaviour, identify target audiences, and create high-converting advertisements, in which Digilari has plenty of experience.

E-marketing and digital marketing are often used interchangeably, but there are some subtle differences between the two.

E-marketing refers to marketing efforts that are conducted solely through electronic channels, such as email, websites, social media, and other online platforms. E-marketing encompasses a variety of techniques, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

Digital marketing, on the other hand, is a broader term that encompasses all marketing efforts that use digital technologies, including e-marketing. Digital marketing includes E-marketing but also includes other forms of digital media, such as mobile marketing, content marketing, influencer marketing, and more.

As a matter of fact, e-marketing is a subset of digital marketing, focusing specifically on marketing efforts that take place online. Digital marketing is a more comprehensive approach that encompasses a wider range of marketing activities, both online and offline, that use digital technologies to reach and engage with customers.

Content management includes a wide range of content types, such as text, images, videos, podcasts, infographics, and more, which at Digilari involves several key steps, including planning and strategy, content creation, content distribution, content optimisation and measurement. 

Content management is a crucial component of any successful digital marketing campaign Digilari develops, as it helps brands build relationships with their target audience, establish their authority and expertise, and ultimately drive more conversions and sales. 

Digilari uses automation tools that can greatly enhance and streamline the content management process. Some of the ways our automation tools can help with content management include:

1. Content creation: Automation tools can help with the creation of certain types of content, such as email newsletters or social media posts, by automating repetitive tasks and allowing the agency to focus on more high-level strategy and creative tasks.

2. Content distribution: Automation tools can help with the distribution of content by scheduling posts in advance, automating the sharing of content across multiple channels, and measuring the performance of content in real-time.

3. Content measurement and optimisation: Automation tools can help with the measurement and optimisation of content by tracking and analysing key metrics, such as website traffic, engagement, and conversions, and using that data to make informed decisions about future content creation and distribution efforts.

4. Time and cost savings: By automating certain tasks, We can help you save time and reduce costs, allowing both parties to focus on more strategic and high-level tasks that drive better results for your business.

We can provide a more efficient and effective content management process, resulting in better performance and greater returns on investment for the business.