E-marketing and digital marketing are often used interchangeably, but there are some subtle differences between the two.
E-marketing refers to marketing efforts that are conducted solely through electronic channels, such as email, websites, social media, and other online platforms. E-marketing encompasses a variety of techniques, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
Digital marketing, on the other hand, is a broader term that encompasses all marketing efforts that use digital technologies, including e-marketing. Digital marketing includes E-marketing but also includes other forms of digital media, such as mobile marketing, content marketing, influencer marketing, and more.
As a matter of fact, e-marketing is a subset of digital marketing, focusing specifically on marketing efforts that take place online. Digital marketing is a more comprehensive approach that encompasses a wider range of marketing activities, both online and offline, that use digital technologies to reach and engage with customers.