Quality Lead Case Study – Scholz

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Quality Lead Case Study – Scholz

Scholz Electrical

CASE STUDY • Electrical Contractor

Find out how Digilari Media helped Scholz Electrical build their website to showcase their amazing designs and projects by building Expertise, Authoritativeness and Trustworthiness whilst enabling and streamlining their Sales processes.

SERVICES

SEO (Onpage & Offpage)

PPC

Hubspot

CRO

THE

Challenge

Before partnering with Digilari Media, Scholz Electrical has been investing in pay per click for years, thus resulting in the company’s increasing reliance on pay per click channels for enquiries. They also experienced fluctuations in the number of booked tasks: multiple periods a year they went through business peaks and troughs. They noticed a rise in the number of enquiries irrelevant to their business.

Additionally, a Marketing/Sales Integration needed to be implemented. The Sales Funnel needed to be more transparent and organised for timely and efficient prospect handling.

THE

Solution

Upon learning Scholz Electrical’s overall digital maturity, we found out potential opportunities in improving organic traffic for long-term customer acquisition without relying on Pay Per Click campaigns.

Pay Per Click campaigns via Google Ads still played an important role in our initial strategy to ensure customers’ enquiries over the months. However, the account was restructured to maximise quality conversions and reduce cost per acquisition. Working closely with Scholz Electrical, Digilari was able to identify the right target market and which channels would be most effective for reaching this market. The client’s Google Ads account was restructured to target only those suburbs in Brisbane that are cost-effective for the Scholz team to complete general electrical jobs in. As performance improved, so did the client’s confidence in AdWords.

Our implementation of Sales and Marketing Alignment strategies and tools, through HubSpot, shed light on where optimisations were needed. We were able to fasten the prospect to client process and emphasise sales’ team’s pain points.

THE

Results

Rocketed Organic Conversions

From June to December 2020, when compared to the same period in 2019, Organic Traffic Conversion Rate increased by 64%.

PPC Goal Completion Rate

Between June and December 2020 in comparison with 2019, the Paid Goal Completion Rate increased by 43%, with significant growth in bookings by 148%.

Lead Quality

Improved lead quality (overall Goal Conversion Rate) and expanded lead diversity received from appliance repair jobs to domestic electrical services. In fact over the whole year of 2020, 9% more goals were recorded when compared to 2019 following a 10% increase in goal conversion rate.

testimonial

The strategies Digilari has implemented have improved my company’s customer engagement and resulted in a tangible improvement in sales. The team are professional and keep in regular communication with me; they have also taken the time to know and understand my business, which has been an important element in my company’s successful digital media performance.

Michael Scholz
Scholz Electrical Managing Director