Before partnering with Digilari Media, Scholz Electrical has been investing in pay per click for years, thus resulting in the company’s increasing reliance on pay per click channels for enquiries. They also experienced fluctuations in the number of booked tasks: multiple periods a year they went through business peaks and troughs. They noticed a rise in the number of enquiries irrelevant to their business.
Additionally, a Marketing/Sales Integration needed to be implemented. The Sales Funnel needed to be more transparent and organised for timely and efficient prospect handling.