Powerhouse

Freight Forwarding Specialist

SEO

CRO

About Powerhouse International

Find out how Digilari Media helped Powerhouse International, one of Qld’s leading Freight Forwarders, build their website to showcase their amazing designs and projects by building Expertise, Authoritativeness and Trustworthiness whilst enabling and streamlining their Sales processes.

Challenges

Before partnering with Digilari Media, Powerhouse International had been suffering from poor quality leads. The level of leads being generated was insufficient and leads were not meeting Powerhouse’s typical buyer persona.

Solutions

To address these issues, a multi-pronged strategy was implemented:

Strategy 1

Upon analysing the industry and competitors of Powerhouse International, Digilari soon outlined a strategy that would improve Powerhouse International’s organic traffic.

Strategy 2

Pay Per Click campaigns were introduced on Powerhouse’s Google Ads mid way through 2017. This campaign played an important role in our initial strategy to ensure customers’ enquiries were coming through over the months. However, the account was restructured to maximise quality traffic and conversions. Working closely with Powerhouse International, Digilari was able to identify the right target market and which channels would be most effective for reaching this market.

Strategy 3

Digilari conducted extensive market research to establish the perfect buyer persona’s for Powerhouse International and keyword research was done to establish how this persona searches for services similar to Powerhouse International’s. Digilari optimised the main service pages for these search terms to improve their organic ranking as well as to provide more relevancy and content to the user on site. This resulted in an increase in the number of leads being generated.

Results

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Organic Traffic

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Conversions

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Conversion Rate

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Testimonial

Around 12 months ago Powerhouse International Qld Pty Ltd decided to engage the services of Digilari to try and boost our internet sales profile and volumes and profit. Their professionalism was evident from the outset when they presented us with a detailed plan of how we could achieve our desired targets. Over the following weeks and months we noticed a significant increase in the volume and quality of the sales enquiries. Through continual monitoring and adjusting by Digilari this growth has continued with last month culminating in our best month ever for sales. I cannot recommend the services of Jake Gaw and Cuong Nguyen highly enough and they have been an integral part in the transformation of our business.

Duncan Wood

Powerhouse International Director