The introduction of Google’s AI Overviews and the new AI Mode represents a significant evolution in how users interact with search results. This evolution necessitates a re-evaluation of traditional SEO strategies and a focus on adapting to new user behaviours. This guide summarises the key changes observed and outlines how SEO professionals should adjust their […]
Australia has become the world’s most AI-engaged nation, with over 38 million searches using tools like ChatGPT and Gemini—that’s 1.42 AI queries per person. As AI-powered platforms like Google’s AI Overviews now appear in around 10% of all Australian search queries, user behaviour is shifting rapidly. Australians aren’t just searching—they’re expecting instant, summarised answers, and […]
Google’s March 2025 Core Update, rolled out between March 13 and March 27, has triggered noticeable ranking shifts across many industries, particularly health, travel, and entertainment. With AI-generated summaries becoming more prominent in search results, the way visibility is earned online is rapidly changing. What Changed This update reinforces Google’s continued focus on rewarding helpful, […]
Table of Contents Table of Contents Unlock the strategies your competitors don’t want you to know. If you’re not using SEO competitive intelligence in 2025, you’re flying blind. The digital marketing landscape is more dynamic than ever, and relying solely on your own data is no longer enough. To stay ahead, you need a clear […]
Table of Contents The world of digital marketing is evolving at speed, and while traditional SEO remains a vital part of online strategy, there’s a new approach that requires immediate attention. Enter GEO (Generative Engine Optimisation, aka Answer Engine Optimisation) which builds on the tried-and-tested principles of search engine optimisation but extends them into exciting […]
