Google’s Quality Score is a crucial metric for any advertiser using the Google Ads platform. Essentially, it’s a measure from 1 to 10 of how relevant and effective your ads are. But how is this score derived? With the help of this guide, you will be able to learn more about the Quality Score and […]
Consumers are becoming more and more active online. Digital marketing brings forth many benefits as it reaches potential customers immediately. Since digital marketing is an ever-changing strategy, marketers have to stay on top of the latest trends and be able to adapt to constant changes. A digital marketing campaign can be classified as SEO, PPC, […]