The AI landscape in 2025 is more dynamic than ever, and for digital marketers, it’s no longer just about keeping up. It’s about getting ahead. Whether you’re crafting high-performing copy, generating scroll-stopping visuals, or automating your website build, the right AI tools can elevate your campaigns and cut through the noise.
Here’s Sheng, Our SEO Project Manager’s guide to the best AI tools in 2025, tested and proven by someone on the ground at Digilari.
Best AI Tools by Category
- AI Chatbots / Assistants: ChatGPT, Claude, Meta AI, Grok
- Search & Research Tools: Perplexity, Google AI Mode, Arc Search
- Writing & Content Creation: Jasper, Ahrefs, Semrush
- Grammar & Editing: Grammarly, Wordtune, ProWritingAid
- Video Generation & Editing: Canva’s AI Video, Adobe Firefly, Synthesia
- Image Generation & Design: DALL·E 3, Midjourney, Ideogram, Canva Magic Studio
- Task & Project Management: Motion, Asana, Atlassian
- Scheduling & Calendar: Reclaim, Clockwise, Motion
- Meeting Assistants & Transcription: Fireflies, Avoma, tl;dv, Otter, Fathom
- Email & Communication: Shortwave, HubSpot Email Writer, Fyxer
- Knowledge & Notes: Mem, Notion AI Q&A, Personal AI, Guru
- Automation & Integration: Zapier, n8n
AI Chatbots & Assistants
ChatGPT
Versatile File Analysis and Idea Generation
ChatGPT is my daily driver for brainstorming ideas, generating content, and quickly analysing files. Upload PDFs, spreadsheets, and images to extract key insights instantly, significantly streamlining daily tasks and strategic planning in digital marketing. The newest GPT models are designed to act as unified assistants that blend text, voice, document analysis and image understanding. GPT‑5 plans to offer deeper contextual memory and early agentic capabilities, allowing it to navigate websites and fill in forms. For marketers this means a single AI can brainstorm campaign ideas, summarise documents, access the web for research and even complete routine tasks in third‑party systems via “Canvas” integrations.
Claude
Collaborative Coding Assistant
Claude excels at generating reliable, clean code. Claude’s 200 K token context window enables it to analyse long strategies, meeting transcripts or research reports. It is twice as fast as its predecessor and excels at reasoning and knowledge tasks. Features like Artifacts provide dynamic workspaces for generating code or marketing copy, and its vision capabilities can interpret charts and imperfect images. Combined with safety and privacy safeguards, it’s a dependable partner for drafting campaign documents or summarising competitive landscapes.
Meta AI
Creative Image and Animation Generator
Meta’s new AI tool is built around Llama 4. It learns user preferences across Facebook, Instagram and WhatsApp, provides a discover feed, and uses full‑duplex voice for fluid conversation. Marketers can ask it to search the web, generate or edit images on the fly, or analyse imported documents for insights. Its cross‑platform integration and personalised responses based on social data make it suitable for campaign ideation and customer‑insight summaries.
Grok
Uncensored Creative Content Generator
Known for its quick generation of engaging memes and image content, Grok is great for creating impactful, casual social media posts with an uncensored, creative flair. Grok 4 adopts a mixture‑of‑experts architecture that scales context from 8 K to 128 K tokens. It introduces a coding mode for writing, debugging and explaining code, and a “natural voice” feature for interactive dialogue. Grok is known for its conversational style and humour, plus real‑time event tracking and image generation. For project managers, it provides science‑grade reasoning and can draft or review technical marketing materials or prototypes quickly.
Search & Research Tools
Perplexity
Citation-backed Deep Research
Perplexity provides quick, reliable, and citation-supported research answers. It uses web‑based information to answer queries. Users can get direct shopping or event cards, live stock analysis and summarised research results with links. This makes it ideal for in-depth research on emerging SEO, digital trends, or niche topics, enhancing content accuracy and authority.
Google AI Mode
Summarised Initial Insights
Google AI Mode uses the Gemini 2.5 model to break complex queries into subtopics and perform hundreds of searches to produce cited reports. It can create deep‑dive reports, interpret live camera images, act as an agent to buy tickets or fill forms, and integrate personal context from Gmail or Maps. For research tasks, it speeds up discovery and can even generate charts or graphs.
Arc Search
Structured AI Summaries with Classic Results
Arc Search blends AI‑assisted browsing with unique gestures. Its “Call Arc” feature lets users hold their phone as if making a call, ask a question, and hear a spoken answer. “Browse for Me” summarises results from multiple web pages, while “Pinch‑to‑Summarise” condenses any page into a digestible brief. These tools provide quick overviews of sources and are useful when screening industry news or summarising lengthy articles.
Writing & Content Creation
Jasper
Scalable AI Content Generation
Jasper’s 2025 release introduced marketing‑specific agents (Optimisation, Personalisation, Research) that autonomously execute workflows using a brand’s knowledge base. They can identify keyword clusters, monitor competitor performance, flag decaying content and generate optimisation briefs. Jasper Canvas provides an intelligent workspace to plan, create and manage campaigns at scale. Marketers can train agents with brand guidelines via Jasper IQ to ensure outputs match tone and standards.
Ahrefs AI Content Helper
SEO Insights-Based
Ahrefs’ tool analyses search intent and top‑ranking pages to identify core topics and content gaps, then grades draft content against competitors. It offers word‑for‑word suggestions to deepen articles, generates title and heading ideas, rephrases or expands text, and chats with users for feedback. It supports 173+ languages and is built into Ahrefs, making it useful for SEO‑aligned content and multi‑language marketing.
Semrush SEO Writing Assistant
Quick Short-form Content Generator
Semrush’s assistant analyses top SERP pages for chosen keywords and flags keyword, readability and structure issues. It provides real‑time feedback on tone, content length and originality and can optimise a piece for multiple keywords simultaneously. Because it’s part of Semrush’s SEO suite, users can access keyword research, competitor analysis and other SEO tools in one platform, though the AI features require a paid plan.
Grammar & Editing
Grammarly
Daily Grammar and Tone Checker
An essential tool for ensuring grammar, spelling, and stylistic correctness in all types of communications, from emails to client presentations, streamlining daily editorial tasks.
Wordtune
Flexible Text Refinement
Wordtune offers nuanced rephrasing and wording alternatives, ideal for refining written communication and enhancing overall readability and effectiveness of messages.
ProWritingAid
Deep Content Editing and Analytics
Provides comprehensive analytics and editing insights, making it ideal for extensive content strategy audits and maintaining high publishing standards across multiple platforms.
Video Generation & Editing
Synthesia
AI-Powered Human Avatar Videos
Synthesia enables the creation of realistic AI-generated videos, perfect for internal communications, training, and global marketing materials, eliminating the need for traditional video production.
Runway
Creative Video Generation Tool
Great for experimental visual content creation, Runway’s Gen-3 Alpha is ideal for generating concept videos quickly, enhancing creative and experimental video production.
Descript
Script-Based Video Editing
Descript streamlines video and podcast editing by converting audio to text for easy editing, dramatically reducing the time spent on traditional editing processes.
Filmora
AI-Enhanced Video Editing
Filmora combines traditional editing tools with AI-driven enhancements, perfect for quickly improving video and audio quality in professional content creation.
Google Veo 3
Realistic AI-Generated Videos
Google Veo 3 excels in AI video generation by producing high-quality 1080p clips with realistic motion, lighting, and synced audio—including dialogue and effects. It’s a revolutionary text‑to‑video model trained on cinematic footage. It understands motion and camera angles, produces temporally consistent clips up to 60 seconds at 1080p and can simulate lighting and realistic camera moves. Features include text‑to‑video and image‑to‑video, style transfer and editing capabilities like scene extension and mid‑prompt changes. This lets marketers create polished video content without filming.
Canva’s AI Video Generator
Veo 3 Meets Canva: 8-Second AI Videos Made Easy
Canva’s “Create a Video Clip” tool, powered by Veo 3, converts a text prompt into an 8‑second movie‑grade clip with AI‑generated audio. Users can refine the clip within Canva’s video editor and customise branding. It’s accessible to Pro and Non‑profit accounts (with a monthly cap) and integrates seamlessly with Canva’s design ecosystem, making quick social‑media clips straightforward.
Adobe Firefly
Creative Motion Mastery: Firefly’s AI Generates Animation, Effects & Avatars
Adobe’s video model generates dynamic landscapes, animal motion, weather effects and 2D/3D animation with improved motion fidelity. Users can select aspect ratios, upload reference videos for composition matching, apply style presets (e.g., claymation, anime), and use keyframe cropping It also offers generate‑sound‑effects and text‑to‑avatar features, with integration into Adobe Express and Premiere Pro for professional workflows.
Synthesia
AI-Powered Talking Avatars: Create Humanised Videos Without a Camera
Synthesia specialises in AI‑generated video with human‑like avatars. It provides over 230 avatars, multi‑language voices and a simple editor that turns text into video in minutes. Users can create personal avatars to align with brand identity and scale video production for learning, sales, marketing or internal communications. It’s cost‑effective and removes the need for filming, making it ideal for training or marketing presentations.
Image Generation & Design
DALL·E 3
Effortless Image Generation Within ChatGPT
DALL·E 3 delivers professional‑grade images with superior prompt adherence and clear text rendering. It integrates directly with ChatGPT for iterative refinement and offers explicit commercial rights and API access. For marketing teams this means high‑quality, on‑brand visuals can be generated quickly and legally reused in campaigns.
Midjourney
Artistic and High-Quality Visuals
Midjourney excels at artistic quality and style consistency, offering advanced parameters and a vibrant community for inspiration. It produces visually striking, stylised imagery and supports high‑resolution outputs (up to 2,048×2,048). This makes it ideal for campaigns requiring unique aesthetics or concept art.
Ideogram
Accurate Text Integration in AI-Generated Images
Ideogram excels in embedding clear, readable text within generated images—a feature that historically challenged other tools. This makes it excellent for creating banners, ads, or social media graphics where accurate text presentation is essential. Key features include text‑to‑image magic, a simple interface, quick customisation and high‑resolution outputs. It’s particularly useful when clear, readable text within images is important.
Canva Magic Studio
All-in-One AI-Powered Creative Suite
Canva’s Magic Studio brings a powerful suite of AI tools into one intuitive platform, revolutionising design workflows for brands and beginners alike. Here are the standout features:
- Magic Design: Instantly generates polished layouts for social posts, presentations, or even videos—just from a prompt or uploaded image—streamlining creative production.
- Magic Switch: One-click auto‑transform tool to resize, reformat, and even translate designs between channels—saving hours on repurposing content.
- Magic Edit & Eraser: Effortlessly manipulate visuals—replace colours, remove objects, or tweak elements—simply by brushing and typing what you want.
- Magic Expand, Grab & Morph: Extend images beyond their boundaries, isolate and reposition subjects, or creatively morph text and shapes using AI-driven effects.
- Magic Media & Animate: Generate AI images and short videos directly from prompts, plus add dynamic animations with a single click to elevate engagement.
- Magic Write: A built‑in writing assistant that drafts, summarises, and adapts copy in your brand’s tone—ideal for captions, descriptions, and presentations.
Task & Project Management
Motion
Integrated Task, Calendar, and Project Automation
Motion combines calendar, task manager, project management and meeting scheduler. Its AI analyses your workload and automatically prioritises tasks and schedules them into time blocks. It re‑prioritises tasks when plans change, ensures meetings don’t conflict with focus time, and provides Kanban/list views, time tracking and team workload visualisation. A built‑in scheduler checks team calendars and tasks to propose optimal meeting times. It saves time by acting like a digital assistant for individuals and small to mid‑sized teams.
Asana
AI-Enhanced Project Visibility and Risk Management
Asana’s AI‑powered “AI Teammate” can assign work based on skills, automate tasks and orchestrate complex workflows. Smart Status summarises a person’s progress by analysing their tasks; Smart Answers lets users ask natural‑language questions about projects; Smart Summaries compile information across projects. Other features generate custom fields (Smart Fields), suggest project structures (Smart Projects), build automations via natural‑language rules (Smart Rules), refine goals (Smart Goals), create content drafts (Smart Editor) and even produce charts and onboarding materials. These capabilities help project managers save time and maintain clarity across large teams.
Atlassian
Rovo & Teamwork Graph: Atlassian’s Unified AI for Agile Productivity
Atlassian Intelligence provides AI across Jira, Confluence and Trello. AI Work Breakdown splits large projects into manageable tasks, while AI‑powered brainstorming in Confluence populates whiteboards with categorised ideas. Rovo, Atlassian’s AI “teammate,” searches across internal and external sources (Confluence, Jira, GitHub, Slack) to surface knowledge using the Teamwork Graph. Users get a ChatGPT‑like chat box for searching content, can draft test plans in Jira, and leverage a virtual agent for support requests. These tools enable teams to automate work breakdown, brainstorm quickly and retrieve information efficiently, though they require premium/enterprise plans
Scheduling & Calendar
Reclaim
AI-Driven Optimisation of Work Schedules
Reclaim intelligently manages tasks, meetings, and breaks, automatically scheduling according to user-defined priorities. It protects essential deep work periods and simplifies collaborative scheduling, ideal for professionals needing robust daily planning and optimised time management for greater productivity.
Clockwise
Focused Meeting and Time Management
Clockwise focuses on reducing meeting overload by automatically organising meetings to create uninterrupted focus time. It finds optimal slots for all participants, enhancing collaborative efficiency. Ideal for teams frequently challenged by crowded calendars and seeking improved balance between meetings and productive work.
Meeting Assistants & Transcription
Fireflies
Real-time Meeting Transcripts and Summaries
Fireflies automatically generates accurate meeting transcriptions and concise summaries, removing the distraction of manual note-taking. Its keyword tracking and AI-powered meeting search capability streamline post-meeting reviews, ensuring critical points and action items are easily retrievable across platforms like Zoom or Google Meet.
Avoma
Insightful Meeting Analytics and Call Optimisation
Avoma provides detailed analytics beyond simple transcription, tracking metrics like speaking time and filler words to help improve communication skills and meeting effectiveness. Its AI-driven topic analysis aids in identifying key discussion points, especially valuable for sales teams seeking continuous performance improvement.
tl;dv
Instant Video Meeting Highlights and Organisation
tl;dv captures remote meetings and enables quick creation of shareable video highlights, transforming lengthy sessions into easily digestible updates. Integration with Zapier boosts workflow automation, making it particularly useful for distributed teams aiming to enhance internal communication and information sharing.
Otter
Efficient Meeting Note Automation and Slide Capture
Otter streamlines note-taking with its robust transcription features, automatically capturing spoken content and key slides from meetings. Its searchable notes and adjustable playback speeds greatly improve meeting recall and efficiency, ideal for professionals juggling numerous meetings and extensive documentation.
Fathom
Detailed Meeting Summaries and Action Tracking
Fathom excels at generating structured, clear summaries of conversations during Zoom or Microsoft Teams meetings. It precisely attributes dialogue to speakers and highlights actionable insights, ideal for teams needing accurate follow-up on complex discussions without missing critical details.
Email & Communication
Shortwave
AI-Assisted Email Management and Drafting
Shortwave simplifies email communication through AI-enhanced organisation, search, and quick drafting capabilities. Lightweight yet powerful, it streamlines email processing and significantly reduces inbox management time, suitable for professionals needing efficient handling of large email volumes without complexity.
HubSpot AI Email Writer
Scalable, Personalised Email Creation
HubSpot’s AI Email Writer accelerates personalised email outreach at scale, integrating seamlessly with HubSpot CRM. It enables rapid email generation, adjustable tones, and precise tracking, making it invaluable for sales and marketing teams requiring extensive email campaigns with consistent and tailored messaging.
Fyxer
Automated Executive Email Handling
Fyxer learns from past email interactions to categorise incoming messages intelligently and draft responses closely matching user style. By automating routine inbox management, it significantly reduces daily administrative burdens, ideal for busy executives seeking enhanced productivity without compromising communication quality.
Knowledge & Notes
Mem
Intelligent Note Tagging and Connection
Mem automatically tags and links notes, eliminating manual organisation and ensuring effortless retrieval of information. Its smart search capabilities allow quick access to related content, making it ideal for professionals managing extensive research or collaborative documentation with streamlined, interconnected knowledge management.
Notion AI Q&A
Instant, Comprehensive Knowledge Retrieval
Notion AI Q&A rapidly accesses detailed, accurate information from extensive internal knowledge bases. Integrating seamlessly with multiple apps, it provides instant, citation-supported answers, greatly reducing time spent searching for information. Ideal for large teams seeking efficient internal knowledge distribution and productivity gains.
Personal AI
Conversational Memory-based AI Assistant
Personal AI converts your data into responsive memory blocks for effortless messaging and conversational interaction. Its Autopilot feature enables automatic replies that genuinely reflect your knowledge and style, making it excellent for personalised client interactions or maintaining consistent, scalable communication.
Guru
Contextual Knowledge Integration and Retrieval
Guru delivers precise knowledge directly within workplace tools, automatically surfacing relevant real-time information. Its deep integrations ensure seamless access to essential data within workflows, significantly enhancing productivity and response accuracy across customer support and internal communications teams.
Automation & Integration
Zapier
Comprehensive AI Workflow Automation Platform
Zapier automates complex business processes with its AI-driven Copilot and extensive integrations across thousands of apps. Its robust automation capabilities and AI agents streamline data extraction, content generation, and multi-step workflows, ideal for businesses seeking scalable efficiency and enhanced operational productivity.
n8n
Flexible Technical Workflow Automation
n8n simplifies advanced automation through intuitive visual workflows, ideal for technical teams. It effectively automates repetitive tasks without coding, while still providing deep customisation for complex needs, significantly reducing manual efforts and operational overhead in IT and data-driven environments.
