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Rich results, also known as rich snippets, are dynamic and engaging experiences that extend beyond the traditional blue link on Google surfaces like Search. These results often include visually appealing elements such as carousels, images, videos, and other non-textual components. Google uses structured data markup from web pages to generate rich results, providing users with more informative and interactive search experiences. By optimising your content with structured data and relevant markup, you can increase the chances of your website being featured in these captivating rich results, enhancing your online visibility and attracting more traffic to your site. Embrace the power of rich results and stand out in the competitive digital landscape with our expert guidance and SEO strategies.
Immediate Benefits of Structured Data Implementation
- Increased visibility in SERPs
- Differentiates your business over your competition using the same search queries.
- The visually eye-catching, that helps your brand stand out
- Better click-through-rate (CTR), which equates to improved organic search traffic.
- Increased organic revenue
- Reduce site bounce rates because users can discern what your page is about before clicking
- It boosts domain authority by providing high-quality search data that makes a better user experience
Rich Results vs. Structured Data
Structured data is a specific format of organising and providing information on a web page in a way that search engines like Google can easily comprehend. When Google processes this structured data, it can present the content in a more visually appealing and informative manner, which is a rich result. Rich results go beyond standard text-based search listings and may include images, ratings, reviews, event details, and other interactive elements. By implementing structured data on your website, you increase the likelihood of your content being featured as a captivating rich result in search engine results pages (SERPs). Our comprehensive guide will walk you through the process of adding structured data to your site, unlocking the potential to enhance your online presence and attract more visitors through visually engaging search experiences. Take advantage of structured data and open the door to a world of rich results for your website today.
How to create rich snippets
1. Find a schema markup generator or a plugin
Choose a schema markup generator website or install a plugin in your CMS. There are several options available on the internet for schema markup generators, and you can also find plugins for the most popular CMS platforms. For this guide, we’ll use MERKLE, a schema markup generator that supports the most common types of JSON-LD schema markups.
2. Identify which schema markup you need
Identify the type of schema markup that’s most appropriate for your content. Depending on the content topic, you can select different types of schema markup. For example, if you’re optimising a blog post, select “Article.” If your content provides instructions, use the “How-To” schema markup. If your page includes a FAQ section, use the “FAQ” schema markup (there can be multiple markups on one page at the same time).
3. Complete the blanks
Fill in the relevant details in the schema markup generator blanks as accurately as possible to avoid errors. The fields will vary depending on the type of schema markup you choose.
4. Test the markup
Click on the Google icon on the right side of the schema markup generator and choose “Rich Results Test” to test the script you just generated.
The test should demonstrate a preview of the rich results based on the schema markup.
5. Review and Revise
Review any errors that appear in the test results and make adjustments to the schema markup script based on the suggestions.
6. Embed the complete markup
Copy and paste the schema markup script into your page code. You can learn how to implement schema markups on your website by reading this guide. Remember to test the schema markup after you’ve added it to your page to ensure that it’s working correctly.
That’s a wrap! There are many factors that can influence your chances of being featured in rich results, particularly given the recent changes to Google’s algorithm. Nevertheless, it’s important to exercise caution when implementing markups on your website, as they may disrupt your web data population or negatively impact your SEO performance if not implemented correctly. If you’re interested in optimising your page content for rich results and attracting more high-quality traffic, we invite you to schedule a free discovery session with one of our knowledgeable digital marketing strategists today.
