Duracube
Achieving Significant Growth: 51.6% Increase in New Users QoQ
About Duracube
Duracube, a leading provider of wet area joinery solutions, engaged in a comprehensive digital marketing strategy to enhance its online presence, drive traffic, and increase conversions. This case study outlines the challenges faced, solutions implemented, and the results achieved.
Challenges
- Keyword Targeting and SEO Optimisation: Duracube needed to optimise its content for a diverse set of keywords related to bathroom and toilet partitions, compact laminate, and accessibility standards, ensuring visibility across various search terms.
- Technical SEO and Site Structure: Ensuring the website was technically sound, with optimised meta tags, schema markup, and a logical site structure to improve search engine rankings and user experience.
- Content and Local SEO: Creating relevant content that addresses the needs of local audiences in multiple regions, including Melbourne, Sydney, Brisbane, and Adelaide.
- Analytics and Performance Monitoring: Implementing effective tracking and analysis of web traffic and user behaviour to continually refine the marketing strategy.
Solutions
Digilari embarked on a comprehensive optimisation strategy to tackle these challenges:
Keyword Optimisation & Content Strategy
- Implemented a targeted keyword strategy focusing on high-traffic and niche keywords such as "disabled toilet standards australia," "toilet partitions brisbane," and "compact laminate."
- Created and optimised content around these keywords, ensuring alignment with user search intent and addressing frequently asked questions and common issues.
Technical SEO Improvements
- Conducted technical audits and implemented fixes for site speed, mobile usability, and crawl errors.
- Added schema markup for local businesses and sitelinks searchbox to enhance search engine visibility and click-through rates.
- Implemented universal search bars and sticky headers to improve navigation and user experience.
Local SEO & Content Marketing
- Developed a content plan focusing on localised keywords and services, such as "toilet partitions sydney" and "toilet partitions melbourne."
- Published case studies, how-to guides, and industry news to engage the local audience and establish Duracube as an authority in the industry.
Performance Tracking & Analytics
- Set up comprehensive tracking through Google Analytics 4 (GA4) to monitor traffic acquisition, user behaviour, and engagement metrics.
- Regularly reviewed and optimised campaigns based on performance data, focusing on high-performing channels and addressing underperforming areas.
Results
Outstanding Performance Metrics and Achievements
- Increased Organic Traffic:
- Organic search traffic increased by 50.38%, with users growing from 15,509 to 23,908 during the comparison period.
- Significant growth in key regions, with traffic from Melbourne, Sydney, and Brisbane showing marked improvements.
- Enhanced User Engagement:
- Improved average session duration and pages per session, indicating better user engagement and content relevance.
- Successful Keyword Rankings:
- Achieved top rankings for targeted keywords such as “disabled toilet standards australia,” “toilet partitions brisbane,” and “compact laminate.”
- Effective keyword strategy led to increased visibility and higher click-through rates for key search terms.
- Improved Technical Performance:
- Technical SEO enhancements resulted in better mobile usability, and fewer crawl errors, contributing to overall site health and user experience.
- Schema markup and enhanced site structure facilitated better indexing and richer search results.
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