Paid Search, Pay -Per Click (PPC)
100% satisfaction rated PPC Agency in Brisbane
Paid search is an advertising technique where you pay for every click. We at Digilari understand this, knowing that everything that costs you money has to go through plenty of effort. We maintain that each dollar spent on paid advertising should be planned thoroughly so you can get the highest possible ROI. That’s what we do at Digilari. We research the market, gain deep insights to develop a solid plan, and implement and monitor every aspect of your campaign.
Sign up for your FREE first consultation to check on your business potential now!
We are certified paid ads specialist!
- Quick results (Immediate Increase In Visitation & Brand Awareness)
- Top Search Engine Result Page (SERP) rankings
- High flexibility to suit your budget
- Directly target or retarget narrow and wide audiences
ARE YOU STRUGGLING TO DRIVE TRAFFIC AND LEADS TO YOUR WEBSITE THROUGH GOOGLE ADS?
Our Comprehensive Google Ads Management Services Advertising Specialties
Digilari’s team of PPC specialists is experienced in all forms of paid advertising, including search, video, display, and discovery ads. Our team will work with you to create and manage campaigns that deliver real results. Let us help you take your online advertising to the next level.
Search
Video
Discovery
Performance Max
Display
Remarketing
Dynamic
Social Media
Search
Search
Digilari’s advertising specialist can tailor your ad to target the right audience – ensuring that you’re only paying for qualified leads. Better still, you have full control over your budget and can adjust it as needed, meaning you’ll never be spending more than necessary. With the help of our experienced advertising specialist, you can make the most of your Google paid search campaigns and reach the customers who will be interested in what you have to offer.
Main benefits:
- Precise targeting
- Full control over the budget
- Measurable
- Manageable
Video
Video
As a business owner, you know how important it is to get your message out there. But now Google Video Ads allow you to do just that – in a big way! With Google Video Ads, you can reach a much wider audience and engage with them in ways never before possible. Thanks to advanced targeting features, creating effective campaigns has never been easier. Plus, you can track the performance of your ads in real-time and gain valuable insights to optimise your campaigns for better results.Main benefits:
- Get more sales
- Drive website traffic
- Build awareness for your business
Discovery
Discovery
With Google Discovery Campaigns, you can reach up to 3 billion customers across Google’s feeds, taking your campaigns to the next level! With this innovative tool, you’ll be able to reach customers with more accuracy and precision across Google’s platforms such as YouTube Home, Watch Next, Discover, and Gmail. Furthermore, with its automated setup process, Google can adjust the bidding in time to tailor to your media performance goals.
Main benefits:
- Reach audience across Google’s platforms with a single ad campaign
- Drive engagement with richer, more relevant ads
- Visually rich ads rendered natively across Google properties at scale
- Automated bidding options to meet your media performance goals
Performance Max
Performance Max
Performance Max helps find customers who convert more across all Google channels including YouTube, Display, Search, Discover, Gmail, and Maps. It is a combination of Google’s automated technologies for bidding, budget optimisation, audiences, creatives, attribution and more. All of this is supported by specific advertising goals (i.e. CPA or ROAS) and the creative assets you provide, audience signals, and optional data feeds.
Main benefits:
- Reach new audience across Google’s networks
- Drive better ads performance
- Automation based on your goals and Google’s machine learning
Display
Display
Visual appeal is key when it comes to creating a successful campaign – and Google has got you covered. With retargeting options, you can make sure that those interested in what you’re offering get the chance to see them again. Plus, you can target mobile customers based on their location and intent, meaning your message is reaching the right people. It even allows you to expose your ads to consumers on your competition’s sites!
Main benefits:
- Visual Appealing
- Retarget interested consumers
- Reach mobile customers by location
- Expose your ads to the consumers
on the competition’s sites. - Measurable
Remarketing
Remarketing
With Google Remarketing campaigns, you can target consumers across all of Google’s networks. What’s more, you can optimise your campaigns by letting Google’s machine learning do the hard work. So why not let the tech help you? With Google Remarketing campaigns, you can be sure that your ads will only reach those people who are most likely to buy from you – leaving no stone unturned.
Main benefits:
- More effective than a traditional display campaign
- Reach consumers across
Google’s networks - Optimise your campaigns using automated bidding and Google’s machine learning
Dynamic
Dynamic
Instead of manually creating each ad headline, your ads will be dynamically generated to ensure maximum relevance in real-time. You won’t have to worry about updating your ads based on stock availability, as Google Dynamic Search Ads will take care of that for you. Plus, you’ll be able to explore and target additional traffic that is relevant to your business.
Main benefits:
- Time-saving
- Autogenerate relevant ad headlines dynamically
- Update your Ads based on your stocks in real-time
- Explore & target additional traffic that is relevant to you.
Social Media
Social Media
It’s no secret that social media advertising is an incredibly powerful tool for boosting a brand’s reach and visibility. With Digilari’s advertising specialists at its side, a business can make full use of social media platforms to promote their products or services across Facebook, Instagram, YouTube or Linkedln. Not only can social media advertising increase your reach, but it can also help to build relationships with potential customers and allow for more sales conversions. Additionally, with the right strategy in place, brands can take advantage of targeted ads based on who is likely to become their customer.
For more information, visit our Social Media Marketing Page.
Search
Search
Digilari's advertising specialist can tailor your ad to target the right audience - ensuring that you're only paying for qualified leads. Better still, you have full control over your budget and can adjust it as needed, meaning you'll never be spending more than necessary. With the help of our experienced advertising specialist, you can make the most of your Google paid search campaigns and reach the customers who will be interested in what you have to offer.Main benefits:
- Precise targeting
- Full control over the budget
- Measurable
- Manageable
Video
Video
As a business owner, you know how important it is to get your message out there. But now Google Video Ads allow you to do just that - in a big way! With Google Video Ads, you can reach a much wider audience and engage with them in ways never before possible. Thanks to advanced targeting features, creating effective campaigns has never been easier. Plus, you can track the performance of your ads in real-time and gain valuable insights to optimise your campaigns for better results.Main benefits:
- Get more sales
- Drive website traffic
- Build awareness for your business
Partnership & Performance
Proven Google Ads Experts
Google Ads is the world’s largest, and most popular pay-per-click (PPC) advertising platform. It is so widely used that it has become synonymous with the term “paid search”. Do you know that Google processes over 3.5 billion searches each day? If you think about it, it means over 40,000 search queries every second on average.
Hence the reason we put so much effort into understanding how we can get the most out of what Google has to offer.
Imagine showing your businesses Google ads appearing in a top 3 position, when thousands of in-market users are actively looking for related goods and services, it’s the fastest way to your marketing success.
Case Studies
Unleashing the Power of Well-Managed Google Ads Campaigns in a Cutthroat Market
Namoli
Namoli, a leading commercial cleaning service provider and franchiser, faced significant challenges in a highly competitive niche. To stand out from the competition, Digilari recognised the need for constant monitoring and effective bid allocation. Additionally, their ads were limited by ad schedules and device/location bids, hindering ad delivery.
Digilari's team of PPC specialists implemented testing strategies for ad copy and bid allocation, conducting market research to design compelling ad copies and allocate bids strategically. We closely monitored keyword bids, making adjustments to stay ahead of the competition. The results were significant: a 54% increase in conversions and a 49% reduction in cost per conversion within a 3-month period. Digilari also tested dynamic ad groups to further enhance campaign performance. Through our well-managed Google Ads campaigns, Namoli successfully distinguished themselves in the competitive commercial cleaning industry, driving growth and maintaining a competitive edge.
Conversions
+54%3 month period YoY
Cost Per Conv.
-49%3 month period YoY
Franchise Enquiries
+1000%3 month period YoY
What Our Client Says?
We have been working with the Digilari team since the very early days of Namoli and in this time they have proved to be an excellent partner in all things Digital Marketing. Whether it’s for our Google Ads, our Facebook Ads, our organic search or ensuring our new website went live without a hitch, they are there to handle it and deliver on what they promise. To Sean, Josephine and the whole Digilari team, thank you for being a true partner in this ongoing journey that is Namoli.
Success Story
How a Value-Oriented Ecommerce Business Succeeds in a Niche Market
A case study to showcase how the strategic optimisation of Google Ads campaigns coupled with a resourceful approach to budgeting overcome an ecommerce website’s niche market challenges.
3-Month Period (Jan-Mar 2022 vs 2023)
Conversion rate
Transactions
Revenue
+482%
+66.7%
+71%
Challenge: Three Springs Farm operates in a niche market with a cost-conscious budget. Its cost per conversion is high, therefore limiting its Google Ads’ targeting options and ad delivery and impacting its overall campaign performance.
Practices Implemented: To address these challenges, Digilari implemented resourceful optimisation strategies:
- Ad copy testing was conducted to identify compelling messaging that resonates with the target audience.
- A Google Merchant Centre account and Performance Max campaigns were built to test audiences, offer a greater reach and improve targeting options.
- Bid adjustments were made strategically to optimise the ad delivery within the allocated budget.
- Keywords and ad copies were tested and adjusted to enhance the campaigns’ quality score and performance.
Results: The implementation of these Google Ads optimisations yielded impressive results for Three Springs Farm. Over the same period a year apart, the e-commerce conversion rate improved by 482%, indicating a significant increase in Google Ads’ website visitors completing purchases. Moreover, during the same period, 66.7% more transactions were recorded and 71% more revenue was achieved through Google Ads.
What makes us great?
Our Difference
Digilari Media will invest your ad budget wisely and get you the highest return-on-investment (ROI) possible. We believe winning in the digital landscape is all about targeting your budget to the 3Rs: “ The Right Person, With the Right Message, at the Right Time.”
Right Person
Understanding who your current and potential customers are is essential to your digital success. We will work with you to understand your potential client, then build their personas, online habits, digital behaviours, and their preferences. We need to know who we’re talking to before we build any PPC campaigns, to ensure our campaigns are built specifically for them.
Right Message
It's important to deliver the right message for successful brand communication. If you want to drive brand awareness, engagement, and loyalty, your message must offer value to your audience.
Before we craft any PPC campaign, we will sit down with you to understand what message you want to deliver and provide you with our recommendations. A lot of businesses don’t know how to shape their messages into unique selling points, until we sit down and brainstorm together as a term.
Right Time
Delivering your ad at the right time and frequency is our key to get the most out of your investment. You might not want to show your ads during the weekend when no one is working in the office. With the use of advanced data collection technology, our data experts are able to identify the highest converting days, hours and seasons to configure their campaigns appropriately on Google Ads so to optimise the return on ad spend.