The AI landscape in 2025 is more dynamic than ever, and for digital marketers, it’s no longer just about keeping up. It’s about getting ahead. Whether you’re crafting high-performing copy, generating scroll-stopping visuals, or automating your website build, the right AI tools can elevate your campaigns and cut through the noise.
Here’s Sheng, Our SEO Project Manager’s guide to the best AI tools in 2025, tested and proven by someone on the ground at Digilari.
Best AI Tools by Category
- AI Chatbots / Assistants: ChatGPT, Claude, Meta AI, Grok
- Search & Research Tools: Perplexity, Google AI Overviews, Arc Search
- Writing & Content Creation: Jasper, Anyword, Writer, Rytr, Sudowrite
- Grammar & Editing: Grammarly, Wordtune, ProWritingAid
- Video Generation & Editing: Synthesia, Runway, Descript, Filmora, Google Veo 3, OpusClip, Murf, ElevenLabs, Suno
- Image Generation & Design: DALL·E 3, Midjourney, Ideogram, Canva Magic Studio, Looka
- Task & Project Management: Motion, Asana
- Scheduling & Calendar: Reclaim, Clockwise, Motion
- Meeting Assistants & Transcription: Fireflies, Avoma, tl;dv, Otter, Fathom
- Email & Communication: Shortwave, HubSpot Email Writer, Fyxer
- Knowledge & Notes: Mem, Notion AI Q&A, Personal AI, Guru
- Automation & Integration: Zapier, n8n
AI Chatbots & Assistants
ChatGPT
Versatile File Analysis and Idea Generation
ChatGPT is my daily driver for brainstorming ideas, generating content, and quickly analysing files. Upload PDFs, spreadsheets, and images to extract key insights instantly, significantly streamlining daily tasks and strategic planning in digital marketing.
Claude
Collaborative Coding Assistant
Claude excels at generating reliable, clean code. Its collaborative interface makes it perfect for scripting, debugging, and explaining complex technical processes clearly. Ideal for technical tasks needing precision and clarity.
Meta AI
Creative Image and Animation Generator
Meta AI swiftly creates engaging images and short animations. Perfect for prototyping visuals and generating social media content efficiently, enhancing creativity across Meta platforms.
Grok
Uncensored Creative Content Generator
Known for its quick generation of engaging memes and image content, Grok is great for creating impactful, casual social media posts with an uncensored, creative flair.
Search & Research Tools
Perplexity
Citation-backed Deep Research
Perplexity provides quick, reliable, and citation-supported research answers. Ideal for in-depth research on emerging SEO, digital trends, or niche topics, enhancing content accuracy and authority.
Google AI Overviews
Summarised Initial Insights
Integrated directly into Google Search, it provides summarised answers ideal for initial topic exploration and understanding keyword intent quickly.
Arc Search
Structured AI Summaries with Classic Results
Combines structured AI summaries with traditional search results. Ideal for quick research tasks with enhanced productivity due to the integrated Arc Browser.
Writing & Content Creation
Jasper
Scalable AI Content Generation
Excellent for high-volume content creation. Jasper’s diverse templates and integrations streamline the creation of blogs, ad copies, and other scalable digital content.
Anyword
Structured Content Workflow Tool
Anyword breaks down content creation step by step, from generating headlines to structured outlines, ideal for briefing new content creators or managing detailed campaigns.
Writer
Consistent Brand Voice and Accuracy
Specialising in maintaining brand voice and ensuring content accuracy. Writer’s proprietary LLM is crucial for maintaining high-quality and consistent branded content across teams.
Rytr
Quick Short-form Content Generator
Perfect for creating quick social media posts, product descriptions, and emails. Features include multiple templates and a built-in plagiarism checker, ensuring efficiency and originality.
Sudowrite
Creative Fiction Assistant
Great for narrative storytelling, overcoming writer’s block, and enhancing creative content. Sudowrite assists significantly with generating vivid descriptions, character dialogues, and plot ideas.
Grammar & Editing
Grammarly
Daily Grammar and Tone Checker
An essential tool for ensuring grammar, spelling, and stylistic correctness in all types of communications, from emails to client presentations, streamlining daily editorial tasks.
Wordtune
Flexible Text Refinement
Wordtune offers nuanced rephrasing and wording alternatives, ideal for refining written communication and enhancing overall readability and effectiveness of messages.
ProWritingAid
Deep Content Editing and Analytics
Provides comprehensive analytics and editing insights, making it ideal for extensive content strategy audits and maintaining high publishing standards across multiple platforms.
Video Generation & Editing
Synthesia
AI-Powered Human Avatar Videos
Synthesia enables the creation of realistic AI-generated videos, perfect for internal communications, training, and global marketing materials, eliminating the need for traditional video production.
Runway
Creative Video Generation Tool
Great for experimental visual content creation, Runway’s Gen-3 Alpha is ideal for generating concept videos quickly, enhancing creative and experimental video production.
Descript
Script-Based Video Editing
Descript streamlines video and podcast editing by converting audio to text for easy editing, dramatically reducing the time spent on traditional editing processes.
Filmora
AI-Enhanced Video Editing
Filmora combines traditional editing tools with AI-driven enhancements, perfect for quickly improving video and audio quality in professional content creation.
Google Veo 3
Realistic AI-Generated Videos
Google Veo 3 excels in AI video generation by producing high-quality 1080p clips with realistic motion, lighting, and synced audio—including dialogue and effects. It delivers cinematic results fast, ideal for short-form content. Its intuitive interface and powerful realism make it a standout tool for agile, professional-grade video creation.
OpusClip
Social Media Video Snippet Generator
Automates the creation of engaging short clips from longer videos, perfectly suited for social media content strategies, saving substantial editing time.
Murf
Drag-and-Drop AI Voiceovers
Simple interface for generating professional voiceovers, ideal for explainer videos, presentations, and quick turnarounds without technical complexity.
ElevenLabs
Advanced Multilingual Voice Generation
Industry-leading AI voice generation, excellent for multilingual campaigns and high-quality audio localisation, enhancing global outreach efforts.
Suno
Royalty-Free Music Generation
Creates original, royalty-free music tracks based on simple prompts, perfect for background scores in social posts, ads, and digital content.
Image Generation & Design
DALL·E 3
Effortless Image Generation Within ChatGPT
DALL·E 3, seamlessly integrated into ChatGPT, allows for straightforward image creation from simple prompts. Its user-friendly nature makes it ideal for beginners exploring AI art, while still providing powerful results that even experienced users will appreciate for rapid prototyping or illustrative purposes.
Midjourney
Artistic and High-Quality Visuals
Midjourney stands out with its distinctive painterly aesthetic, perfect for generating striking, artful images. It’s highly valuable for producing visually compelling designs for marketing materials or as initial visuals for video creation, now conveniently accessible directly through a web browser.
Ideogram
Accurate Text Integration in AI-Generated Images
Ideogram excels in embedding clear, readable text within generated images—a feature that historically challenged other tools. This makes it excellent for creating banners, ads, or social media graphics where accurate text presentation is essential. Its built-in editor further enhances creative control and fine-tuning.
Canva Magic Studio
All-in-One AI-Powered Creative Suite
Canva’s Magic Studio brings a powerful suite of AI tools into one intuitive platform, revolutionising design workflows for brands and beginners alike. Here are the standout features:
- Magic Design: Instantly generates polished layouts for social posts, presentations, or even videos—just from a prompt or uploaded image—streamlining creative production.
- Magic Switch: One-click auto‑transform tool to resize, reformat, and even translate designs between channels—saving hours on repurposing content.
- Magic Edit & Eraser: Effortlessly manipulate visuals—replace colours, remove objects, or tweak elements—simply by brushing and typing what you want.
- Magic Expand, Grab & Morph: Extend images beyond their boundaries, isolate and reposition subjects, or creatively morph text and shapes using AI-driven effects.
- Magic Media & Animate: Generate AI images and short videos directly from prompts, plus add dynamic animations with a single click to elevate engagement.
- Magic Write: A built‑in writing assistant that drafts, summarises, and adapts copy in your brand’s tone—ideal for captions, descriptions, and presentations.
Looka
Custom AI-Generated Logo and Branding Kit
Looka simplifies branding by automatically generating custom logos based on user inputs, providing professional-quality results instantly. Its intuitive drag-and-drop editor allows easy tweaks, making it ideal for startups or businesses refreshing their brand identity. The comprehensive brand kit feature ensures cohesive application across media.
Task & Project Management
Motion
Integrated Task, Calendar, and Project Automation
Motion combines calendar management, task lists, and project timelines seamlessly, automatically scheduling tasks based on team availability and priorities. It significantly reduces manual planning efforts, efficiently managing unexpected changes and optimising individual and team productivity, ideal for agile teams with dynamic workloads.
Asana
AI-Enhanced Project Visibility and Risk Management
Asana leverages AI to predict risks, suggest smart goals, and answer project-related questions proactively, greatly enhancing workflow clarity and reducing bottlenecks. Integrated via Zapier with countless apps, it effectively centralises project management, improving team alignment and performance across complex campaigns.
Scheduling & Calendar
Reclaim
AI-Driven Optimisation of Work Schedules
Reclaim intelligently manages tasks, meetings, and breaks, automatically scheduling according to user-defined priorities. It protects essential deep work periods and simplifies collaborative scheduling, ideal for professionals needing robust daily planning and optimised time management for greater productivity.
Clockwise
Focused Meeting and Time Management
Clockwise focuses on reducing meeting overload by automatically organising meetings to create uninterrupted focus time. It finds optimal slots for all participants, enhancing collaborative efficiency. Ideal for teams frequently challenged by crowded calendars and seeking improved balance between meetings and productive work.
Meeting Assistants & Transcription
Fireflies
Real-time Meeting Transcripts and Summaries
Fireflies automatically generates accurate meeting transcriptions and concise summaries, removing the distraction of manual note-taking. Its keyword tracking and AI-powered meeting search capability streamline post-meeting reviews, ensuring critical points and action items are easily retrievable across platforms like Zoom or Google Meet.
Avoma
Insightful Meeting Analytics and Call Optimisation
Avoma provides detailed analytics beyond simple transcription, tracking metrics like speaking time and filler words to help improve communication skills and meeting effectiveness. Its AI-driven topic analysis aids in identifying key discussion points, especially valuable for sales teams seeking continuous performance improvement.
tl;dv
Instant Video Meeting Highlights and Organisation
tl;dv captures remote meetings and enables quick creation of shareable video highlights, transforming lengthy sessions into easily digestible updates. Integration with Zapier boosts workflow automation, making it particularly useful for distributed teams aiming to enhance internal communication and information sharing.
Otter
Efficient Meeting Note Automation and Slide Capture
Otter streamlines note-taking with its robust transcription features, automatically capturing spoken content and key slides from meetings. Its searchable notes and adjustable playback speeds greatly improve meeting recall and efficiency, ideal for professionals juggling numerous meetings and extensive documentation.
Fathom
Detailed Meeting Summaries and Action Tracking
Fathom excels at generating structured, clear summaries of conversations during Zoom or Microsoft Teams meetings. It precisely attributes dialogue to speakers and highlights actionable insights, ideal for teams needing accurate follow-up on complex discussions without missing critical details.
Email & Communication
Shortwave
AI-Assisted Email Management and Drafting
Shortwave simplifies email communication through AI-enhanced organisation, search, and quick drafting capabilities. Lightweight yet powerful, it streamlines email processing and significantly reduces inbox management time, suitable for professionals needing efficient handling of large email volumes without complexity.
HubSpot AI Email Writer
Scalable, Personalised Email Creation
HubSpot’s AI Email Writer accelerates personalised email outreach at scale, integrating seamlessly with HubSpot CRM. It enables rapid email generation, adjustable tones, and precise tracking, making it invaluable for sales and marketing teams requiring extensive email campaigns with consistent and tailored messaging.
Fyxer
Automated Executive Email Handling
Fyxer learns from past email interactions to categorise incoming messages intelligently and draft responses closely matching user style. By automating routine inbox management, it significantly reduces daily administrative burdens, ideal for busy executives seeking enhanced productivity without compromising communication quality.
Knowledge & Notes
Mem
Intelligent Note Tagging and Connection
Mem automatically tags and links notes, eliminating manual organisation and ensuring effortless retrieval of information. Its smart search capabilities allow quick access to related content, making it ideal for professionals managing extensive research or collaborative documentation with streamlined, interconnected knowledge management.
Notion AI Q&A
Instant, Comprehensive Knowledge Retrieval
Notion AI Q&A rapidly accesses detailed, accurate information from extensive internal knowledge bases. Integrating seamlessly with multiple apps, it provides instant, citation-supported answers, greatly reducing time spent searching for information. Ideal for large teams seeking efficient internal knowledge distribution and productivity gains.
Personal AI
Conversational Memory-based AI Assistant
Personal AI converts your data into responsive memory blocks for effortless messaging and conversational interaction. Its Autopilot feature enables automatic replies that genuinely reflect your knowledge and style, making it excellent for personalised client interactions or maintaining consistent, scalable communication.
Guru
Contextual Knowledge Integration and Retrieval
Guru delivers precise knowledge directly within workplace tools, automatically surfacing relevant real-time information. Its deep integrations ensure seamless access to essential data within workflows, significantly enhancing productivity and response accuracy across customer support and internal communications teams.
Automation & Integration
Zapier
Comprehensive AI Workflow Automation Platform
Zapier automates complex business processes with its AI-driven Copilot and extensive integrations across thousands of apps. Its robust automation capabilities and AI agents streamline data extraction, content generation, and multi-step workflows, ideal for businesses seeking scalable efficiency and enhanced operational productivity.
n8n
Flexible Technical Workflow Automation
n8n simplifies advanced automation through intuitive visual workflows, ideal for technical teams. It effectively automates repetitive tasks without coding, while still providing deep customisation for complex needs, significantly reducing manual efforts and operational overhead in IT and data-driven environments.
