Table of Contents What is a canonical URL? In a nutshell, A canonical URL is the URL of the best representative page from a group of duplicate pages. Canonical URLs can be useful if a website has multiple pages with similar or identical content and can also help improve a website’s search engine optimisation. What is a […]
This guide contains the latest Google algorithm updates. As such, it is updated periodically to reflect the newest developments. What is Google Algorithm? Google’s core updates have always been the topic of interest for website owners, marketers, and SEO professionals. These updates are critical to understand as they can significantly impact a website’s ranking and […]
On this page Case Study: Jack noticed a 20%-off coupon on his Facebook feed offered by the online phone accessory store for the phone case he was just browsing but did not purchase due to its price. The coupon helped him make up his mind and follow through with the purchase. Every single day 2.5 quintillion […]
On this page Consumers are becoming more and more active online. Digital marketing brings forth many benefits as it reaches potential customers immediately. Since digital marketing is an ever-changing strategy, marketers have to stay on top of the latest trends and be able to adapt to constant changes. A digital marketing campaign can be classified […]
On this page Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. […]
Listen to our Podcast on 2021 End-of-Year Marketing Tips On this page The end of 2021 is approaching. It’s time to take advantage of the shift in user intent and buyer behaviours towards the end-of-year events such as Christmas, Boxing Day and New Year. To optimise your marketing strategy to match the market, it is […]
Listen to our Podcast on Website Development and Management Issues On this page In this ever-changing landscape of Digital Marketing, it is crucial to stay updated and aware of new updates and changes in all channels and mediums. Here, we are sharing some of the most common website development and management issues we’ve encountered […]
Listen to our Podcast on the new iOS15 Updates On this page In September 2021, Apple released the new iOS15 Update that aims to bring new ways to stay connected with its users. It did so by implementing new features enabling users to explore and discover more using advanced digital intelligence. However, iOS15 also […]
On this page Our Managing Director Sean Brown discusses the three technical fundamentals of website strategies for digital marketers that might be holding you back from getting the performance you need for your website to grow your business. The 3 digital marketing fundamentals are: Technical Fundamentals User Experience Conversion Rate Optimisation (CRO) It’s not […]
On this page Your Personal Brand Roadmap Have you ever wanted to be a Key Person of Influence, someone who is truly PREEMINENT in your space? Personal branding is important in presenting yourself and your company to the world. A strong brand is much more preferred than a brand that is uninteresting and undeveloped, this […]