Claims on the questioned worthiness of Google Ads as used by Australian small businesses is not a new story. For a long time now, Google Ads has been accused to be nothing more than an effective way to waste small businesses’ money. Many businesses have also shared their disappointments with Google Ads and stories. Primarily […]

On this page Are you a home service business constantly looking for more leads? Are you tired of being in that never ending story of busy one week, then quiet the next? It doesn’t have to be this way when you have Google Ads campaigns that are set-up and executed specifically for home services, then […]

On this page ‘Tis the season to be jolly and unless you are in Retail or Tourism & Leisure, the reality is many businesses throughout Australia will basically go into shutdown mode until at least mid-January. The logic behind this decision is that people will be taking their time off, kicking back and thus doing […]

On this page The world of search engine optimisation is complicated enough as it is. But a few fine nuances and advanced techniques make things even more challenging. Have you ever heard of negative keywords? Though so many website and business owners have absolutely no idea what these are. Negative keywords play a crucial role […]