Table of Contents What is a canonical URL? In a nutshell, A canonical URL is the URL of the best representative page from a group of duplicate pages. Canonical URLs can be useful if a website has multiple pages with similar or identical content and can also help improve a website’s search engine optimisation. What is a […]
This guide contains the latest Google algorithm updates. As such, it is updated periodically to reflect the newest developments. What is Google Algorithm? Google’s core updates have always been the topic of interest for website owners, marketers, and SEO professionals. These updates are critical to understand as they can significantly impact a website’s ranking and […]
On this page Consumers are becoming more and more active online. Digital marketing brings forth many benefits as it reaches potential customers immediately. Since digital marketing is an ever-changing strategy, marketers have to stay on top of the latest trends and be able to adapt to constant changes. A digital marketing campaign can be classified […]
On this page To reach people of interest, you can do two things, 1. focus on organic Search Engine Optimisation (Organic SEO) or 2. try paid search advertising (PPC). Both can deliver results, but what’s the difference and which approach is going to work best for your business? Let’s dive into the details together. In […]
On this page Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. […]
Listen to our Podcast on Website Development and Management Issues On this page In this ever-changing landscape of Digital Marketing, it is crucial to stay updated and aware of new updates and changes in all channels and mediums. Here, we are sharing some of the most common website development and management issues we’ve encountered […]
Search Engine Optimisation (SEO) is a very dynamic digital marketing channel. Understanding SEO trends that can influence organic success and prioritising SEO tactics that align with these trends will assist in driving more organic traffic, more leads and more conversions. Essentially driving more client ROI. You may be familiar with some of these trends whilst […]
On this page As a business owner, you probably have put so much effort into your website to make it outstanding in the organic search result. You no doubt have good working knowledge about all the key happenings in your business, but it would be fair to say that you probably don’t have deep knowledge […]
On this page Rich results, also known as rich snippets, are dynamic and engaging experiences that extend beyond the traditional blue link on Google surfaces like Search. These results often include visually appealing elements such as carousels, images, videos, and other non-textual components. Google uses structured data markup from web pages to generate rich results, […]
On this page Ensuring your businesses digital assets are at their very best has never been more important than right now.