This guide contains the latest Google algorithm updates. As such, it is updated periodically to reflect the newest developments. What is Google Algorithm? Google’s core updates have always been the topic of interest for website owners, marketers, and SEO professionals. These updates are critical to understand as they can significantly impact a website’s ranking and […]
On this page Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. […]
Search Engine Optimisation (SEO) is a very dynamic digital marketing channel. Understanding SEO trends that can influence organic success and prioritising SEO tactics that align with these trends will assist in driving more organic traffic, more leads and more conversions. Essentially driving more client ROI. You may be familiar with some of these trends whilst […]
On this page As a business owner, you probably have put so much effort into your website to make it outstanding in the organic search result. You no doubt have good working knowledge about all the key happenings in your business, but it would be fair to say that you probably don’t have deep knowledge […]
On this page Rich results, also known as rich snippets, are dynamic and engaging experiences that extend beyond the traditional blue link on Google surfaces like Search. These results often include visually appealing elements such as carousels, images, videos, and other non-textual components. Google uses structured data markup from web pages to generate rich results, […]
On this page Imagine if you knew “the what”, “the where” and “the why” of your target audience. Business would be thriving, right?. You wouldn’t need a marketing campaign. Unfortunately, very few businesses have this luxury. To move in the direction of understanding your users more, we are providing a general guide on how you […]
The “near me” search phenomenon greatly impacted the search engine landscape. In recent years, there has been significant growth in that particular search. Therefore results in an increase in “near me” suggestions in searches. This comes as a result of changing online search behaviour. Businesses need to modify their strategies along with the local search […]
On this page Listing your business in Google Business profile (GBP, previously known as Google My Business) provides a gigantic advantage to your local SEO pursuits. However, the efforts do not stop at just registering your business. Creating an account in GBP is not the beginning and end of it all, where you just wait for […]
Negative and fake Google reviews can significantly damage your business’s reputation. As a business owner, understanding how to identify and address these reviews is crucial for maintaining your online presence. This guide will equip you with: Methods to spot fake reviews Strategies for professionally responding to suspicious feedback Steps to report and potentially remove fake […]
On this page Google Messaging in Google Business Profile (GBP) has taken this business listing platform to a higher ground. Being able to directly message customers online fills the gap in building a better relationship and communicating directly with customers in real time.
