Google’s March 2025 Core Update, rolled out between March 13 and March 27, has triggered noticeable ranking shifts across many industries, particularly health, travel, and entertainment. With AI-generated summaries becoming more prominent in search results, the way visibility is earned online is rapidly changing.
What Changed
This update reinforces Google’s continued focus on rewarding helpful, people-first content. Websites with outdated, thin, or overly keyword-stuffed content have seen declines, while those offering genuine user value and clear information have remained stable or improved.
Notably, there has been a major increase in the appearance of AI Overviews—automated summaries that show at the top of search results. In entertainment-related queries, the presence of these summaries rose by over 500 percent, indicating a shift toward AI-driven content delivery.
Why It Matters
Traditional SEO alone may no longer be enough. With AI features occupying significant space in the SERP, businesses need to ensure their content is optimised not just for rankings, but for AI interpretation and summarisation. This is where Generative Engine Optimisation (GEO) becomes essential—optimising content so it’s easily understood, trusted, and referenced by AI models.
What You Should Do
- Review your top-performing content and ensure it aligns with current quality standards.
- Monitor performance in Google Search Console to assess ranking or impression changes.
- Begin implementing GEO principles: structured content, clarity, authority, and relevance.
Digilari Media is already helping clients stay ahead with GEO-driven strategies that align with this new AI-first landscape.
Want help adapting to the March update? Get in touch or explore our GEO services.
