Elite Liquid Waste
Transforming Challenges into Opportunities
About Elite Liquid Waste
Elite Liquid Waste began with a single custom-built vacuum truck and has grown to a fleet of 10 advanced vehicles. This owner-operated company excels in liquid waste services, offering a range of trucks from 5,000 to 28,000 litres for diverse needs, ensuring prompt, reliable service for various waste management projects.
Challenges
Elite Liquid Waste faced significant challenges with its new website, which suffered from poor rankings and low conversion rates.
- The newly added service pages did not rank well for relevant keywords
- The absence of clear calls to action (CTAs) led to disappointing conversion metrics.
- These issues were compounded by structural problems such as multiple H1 tags, which can confuse search engine indexing.
Solutions
To address these challenges, we implemented several strategic changes:
Content SEO
- Optimised the content of service pages to target specific keywords, including updating metadata and enhancing section content with relevant information.
- Introduced FAQ sections that addressed common queries identified through keyword research and frequently asked by the sales team.
- Created additional pages to fill content gaps identified during our analysis, specifically focusing on various types of commercial liquid waste.
Fixing H1 Issues
Resolved the issue of multiple H1 tags to improve HTML structure.
Conversion Rate Optimisation
Integrated prominent CTA buttons and banners across the website to improve user engagement and conversion potential.
Results
Boosting Digital Presence
The implementation of targeted SEO strategies led to significant improvements in Elite Liquid Waste’s website performance. Organic search sessions increased by 42.2% year-over-year, accompanied by a 12.6% rise in engagement rates. Notably, conversions soared by 74.2%, with the conversion rate itself climbing by 32%. Additionally, four new keywords related to liquid waste removal now rank within the top 10 search results. The newly optimised service pages achieved first-page rankings for targeted keywords, markedly improving the quality of incoming leads. These results not only addressed the initial challenges but also set a strong foundation for Elite Liquid Waste’s ongoing digital success.
Organic Traffic
YoY growth
Key Events (Conv.)
YoY growth
Conversion Rate
YoY increase
