OzHitch
Driving Success Off-Road: Boosting Visibility and Sales for Oz Hitch
About OzHitch
OzHitch offers robust off-road trailer and caravan couplings, designed for Australian 4x4 enthusiasts. Featuring self-aligning technology and built to exceed Australian safety standards, OzHitch provides durable, versatile, and easy-to-use solutions for various towing needs. With a commitment to exceptional after-sales service, OzHitch ensures reliability and customer satisfaction for adventurers tackling the tough Australian terrain.
Challenges
Oz Hitch faced significant challenges in generating quality leads from organic traffic.
- A primary issue was the irrelevance of keywords for which the site ranked, diverting potential valuable customer traffic.
- Additionally, technical barriers within the website structure further compounded these challenges, hindering effective site optimisation. These included:
- A plethora of broken links
- Numerous 404 error pages
- Widespread duplicate content
- All the technical issues obstructed Google’s ability to index site content efficiently, stifling visibility and reach.
Solutions
To address these issues, a multi-pronged strategy was implemented:
Google Business Profile Optimisation
We optimised the Google Business Profile (GBP), particularly focusing on enhancing the product list to draw more relevant traffic.
On-Page SEO
We also introduced schema markups on the product pages to improve search engine understanding of the products offered. Targeted content creation was another lever; by developing articles aimed at long-tail queries pertinent to the buyer's journey, we could capture more specific and qualified leads.
Technical Fixes
Moreover, we undertook a comprehensive overhaul of the website’s backend, fixing broken links, resolving 404 errors, eliminating duplicate content through canonical tags, and updating the sitemap and redirects to streamline Google’s indexing process.
Results
Exceptional SEO Success: 50% Organic Traffic Growth and 3,623% Increase in Conversions
The strategic optimisations yielded substantial improvements in website performance. Notably, there was a marked enhancement in the ranking for targeted keywords, such as “offroad trailer hitch” and “4×4 trailer hitch,” which directly aligned with the core offerings of Oz Hitch. The 26 keywords the website is newly ranked at the top 1 led to a 50% increase in sessions from organic traffic year over year, with a significant spike in conversion rates. Most impressively, sales surged by 327.5%, underscoring the effectiveness of the targeted digital marketing strategies in boosting both visibility and profitability.
Organic Traffic
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Conversions
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