Premium Pools & Gardens Case Study
Premium Pools & Gardens
CASE STUDY • Landscaping / Landscape Designer
Find out how Digilari Media helped Premium Pools & Gardens (PPG) build their website to showcase their amazing designs and projects by building Expertise, Authoritativeness and Trustworthiness whilst enabling and streamlining their Sales processes.
SEO (Onpage & Offpage)
Premium Pools & Gardens was established in 2009 when the owners recognised a gap in the market and decided to offer Brisbane residents a combined pool and garden maintenance service. Out of a garage dream and within a very short time, their entrepreneurial risk paid off and they quickly expanded from pools and gardens to medium and large scale landscape and pool construction projects overhauling outdoor spaces.
Through our initial analysis when our partnership started in 2018, we identified several main challenges:
Upon analysing the market and PPG’s competitors, Digilari soon outlined a strategy that would assist the increase of their organic traffic and the overall quality of enquiries.
From July 2019 to June 2020, when compared to the same period the from 2018-2019, the following results were recorded:
Our content building and SEO strategies drove a 153% increase in Overall Traffic.
Note: The dip in March reflects the start of COVID-19 restrictions
Our CTA review and CRO drove a 50% increase in Conversion Rate, ultimately more consistent throughout the seasons.
The Sales Enablement strategy, tied with the increase in sessions and CRO drove a 301% increase in Conversions from all channels.
PPG have seen 40% growth in revenue over the past 2 years implementing Digilari Media’s SEO strategy and marketing guidance. We can’t thank Digilari Media enough for helping us grow our business and achieve our goals. We look forward to working with Digilari in the future to continue our growth and to keep ahead in the digital technology world!