RCR Services
How RCR Services Boosted Visibility and Engagement in a Competitive Market
About Roof & Concrete Remedial
RCR Services, a leader in commercial and industrial roofing and concrete remediation, has over 25 years of experience in providing top-tier solutions to clients across Melbourne, Adelaide, Sydney, and Newcastle. Despite their strong reputation and extensive expertise, RCR faced the challenge of standing out in a competitive digital landscape. This case study explores how strategic marketing campaigns and targeted SEO efforts helped RCR Services overcome these challenges, improve their online presence, and achieve significant growth in website traffic and keyword rankings.
Challenges
- Keyword Competition: Competing for high-ranking positions in search results for commercial and industrial roofing services keywords against well-established competitors.
- Content Optimisation: Ensuring content across the website is optimised for SEO while maintaining high-quality, informative, and engaging content.
- Local SEO: Improving visibility and ranking for specific local markets, such as Adelaide, Sydney, and Newcastle.
- Performance Tracking: Accurately tracking and analysing traffic sources and user engagement to optimise ongoing campaigns.
Solutions
Digilari embarked on a comprehensive optimisation strategy to tackle these challenges:
Comprehensive Keyword Strategy
- Targeted top keywords including "commercial roof repair," "industrial roof coatings," and "commercial roof installation" and long-tail keywords like "commercial roof repair near me" and "roofing aged care" to capture local search intent.
- Implemented content optimisation plans to improve keyword density and relevance across key service pages.
Content Enhancement
- Developed and optimised content based on competitor analysis, ensuring RCR's services are comprehensively covered.
- Created engaging, informative blog posts and service pages that address specific customer needs and pain points.
- Ensured that all content was SEO-friendly, with appropriate meta descriptions, alt tags, and keyword usage.
Local SEO Tactics
- Tailored content to highlight local services in Adelaide, Sydney, and Newcastle.
- Improved local listings and citations to boost visibility in local search results.
- Added location-specific case studies and testimonials to demonstrate expertise and build trust within local markets.
Performance Analysis and Adjustment
- Adjusted campaigns based on performance metrics, focusing more on channels showing higher engagement and conversion rates.
- Conducted periodic audits and assessments to ensure continuous improvement and alignment with market trends.
Results
Exceptional Growth and Market Penetration
- Ranking Growth: Keywords in positions 1–10 tripled from 10 to 30 between June 2023 and Feb 2025; 4 keywords now rank in the top 3
“Commercial waterproofing” jumped 42 positions to rank 6
“Commercial waterproofing Melbourne” climbed 53 spots to position 10
“Commercial roof repair near me” is now ranking 2nd
“Warehouse roof repairs” and “commercial roof restoration” now both rank in the top 5
- CRO Improvements: After the homepage redesign in Jan 2025:
Bounce rate dropped by 28%
Engagement time per user rose 135%
Event count surged by over 190%
- Content ROI:
Concrete Spalling Repair Guide contributed nearly 4% of all organic traffic
Roof Repairs vs. Restoration showed an 87-position keyword improvement and ranks in the top 10
Roofing Materials Comparison ranks for 7+ keywords and contributes 0.5% of organic traffic
- Stronger Local Presence:
- Enhanced local SEO efforts led to increased visibility and higher rankings in Adelaide, Sydney, and Newcastle.
Homepage Engagement Rate
QoQ growth
Key Events (Conv.)
QoQ growth
Conversion Rate
QoQ growth
Top 10 Keywords
2-Year growth
