Three Springs Farm
Harvesting Growth with Targeted Paid Ads: Driving Success for Three Springs Farm
About Three Springs Farm
Nestled in Australia’s Northern Rivers, Three Springs Farm is a certified organic producer with a focus on medicinal herbs and sustainable farming. Their flagship product, Complete•3 Turmeric Liquid Extract, reflects their commitment to a “food as medicine” philosophy, bringing together traditional knowledge and scientific backing to promote health.
Challenges
Three Springs Farm faced substantial obstacles in digital advertising, primarily due to high conversion costs that restricted ad visibility and effectiveness. The challenge was twofold: enhancing ad delivery to reach a wider yet targeted audience within a tight budget, and addressing gaps in online customer engagement.
Solutions
Digilari embarked on a comprehensive optimisation strategy to tackle these challenges:
Google Ads Optimisation
Conducted rigorous ad copy testing to identify messaging that would engage the target audience effectively.
Strategic Bid Adjustments
Implemented strategic bid adjustments to maximise reach without overspending, optimising visibility among high-intent users.
Performance Max campaigns
Launched through a newly established Google Merchant Centre account, allowing products to appear in Google Shopping searches. This integration used machine learning to distribute ads across multiple channels, enhancing targeting and efficiency.
Results
Significant Gains in Paid Search Metrics
- Revenue Growth: Year-over-year revenue generated from paid ads surged by 230%, showcasing the effectiveness of the optimised campaigns in converting clicks into sales.
- Paid Search Traffic: Paid search sessions increased by 96%, demonstrating heightened visibility and engagement among potential customers.
- Key Events Growth: Key events triggered by users from paid search channels grew by 112%, indicating improved interaction and engagement with site content.
Paid Search Traffic
YoY growth
Revenue
YoY growth
Key Events
YoY increase
