Tyre Doctor
Achieving Top 10 Keyword Rankings and Boosting User Engagement
About Tyre Doctor
Tyre Doctor is a leading provider of tyre and wheel solutions, specializing in servicing earthmoving and mining industries across Australia. With a strong focus on quality products and exceptional customer service, Tyre Doctor offers a wide range of tyres and rims, including OTR (Off-The-Road) tyres, loader tyres, and crane tyres. The company's mission is to provide reliable, innovative, and cost-effective tyre solutions, backed by expert knowledge and a commitment to safety and environmental sustainability. Through continuous improvement and a customer-centric approach, Tyre Doctor aims to be the preferred partner for businesses in need of specialised tyre and wheel services.
Challenges
- Keyword Competition:
- High competition for industry-specific keywords like “loader tyres,” “haul road,” and “solid filled tyres.”
- Ensuring the site ranks for localised keywords such as “tyres Leeton” and “Singleton tyre service” amidst local and national competitors.
- User Engagement:
- Converting organic traffic into leads and customers, especially with high bounce rates or low session durations.
- Engaging users from diverse demographics and interests effectively.
- Content Optimisation:
- Creating content that resonates with both the search engines and the target audience.
- Maintaining a consistent message across various service pages and blog posts.
- SEO Performance:
- Improving the visibility of underperforming pages.
- Addressing technical SEO issues, such as site speed and mobile optimisation.
Solutions
Digilari embarked on a comprehensive optimisation strategy to tackle these challenges:
Keyword Optimisation
- Focused on optimising content for high-impact keywords that showed improved rankings, such as "blackwater tyres," "loader tyres," and "tyres Leeton."
- Employed long-tail keywords and location-specific phrases to target niche markets and reduce competition.
Enhanced Content Strategy
- Developed comprehensive service pages addressing common user queries and industry topics, like "tyre repair," "rim certification," and "tyre life comparison."
- Used compelling headlines and meta descriptions to increase click-through rates.
User Engagement Initiatives
- Implemented interactive elements such as request forms, quote submissions, and contact options to capture leads.
- Leveraged engaging multimedia content, including videos and infographics, to maintain user interest.
Technical SEO Improvements
- Optimised site speed and mobile responsiveness to improve user experience.
- Conducted regular SEO audits to identify and fix technical issues promptly.
Results
Key Achievements and Performance Metrics
- Keyword Rankings:
- Achieved top 10 rankings for key terms including “blackwater tyres,” “loader tyres,” and “tyres Leeton.”
- Significant improvement in rankings for other targeted keywords, enhancing overall organic visibility.
- Traffic Growth:
- Organic search traffic increased by 5.3%, with notable contributions from top-performing keywords.
- Direct and referral traffic also saw substantial growth, indicating improved brand recognition and referral partnerships.
- User Engagement:
- Increased new user acquisition by 84%, demonstrating the effectiveness of content and SEO strategies.
- Enhanced user engagement metrics, such as higher session durations and lower bounce rates, through improved content and interactive elements.
- Conversion Rates:
- Boosted conversion rates for key events, including contact form submissions (4350% increase) and request a quote submissions (400% increase).
- Successfully converted more organic visitors into leads and customers, contributing to overall business growth.
Organic Traffic
YoY growth
Conversions
YoY growth
Conversion Rate
YoY increase
