Core industry sector marketing
Digilari Media’s Dedication To Australia & New Zealand
In the vast digital landscape, it’s easy to be dazzled by the luminance of the ‘pretty brands’. At Digilari Media, however, we find our calling elsewhere: with the unsung heroes that drive the very core of Australia and New Zealand. We champion the industries that often escape the limelight yet keep our economies robust and our nations advancing. Our expertise lies not only in understanding these critical sectors but also in comprehending how they make purchase decisions and where they seek the information they need. Embark on a journey with us to magnify your products and services in the sectors that truly matter.
Agricultural Sector Marketing
We’ve mastered the art of tapping into the pulse of the agricultural world. We position your products or services strategically within this sector, ensuring that agri-business leaders find your offerings when searching for solutions. Increase your agriculture-targeted product or service offering visibility by 40% and attract more customers with our targeted SEO services, ensuring your offerings are the first choice for agri-business leaders. PPC campaigns address pressing industry needs—from crop protection to additional farming infrastructure. Inbound marketing captures and nurtures interest, and our social media strategies on LinkedIn place your brand directly in front of agri-decision makers. We directly target key influencers and decision-makers, solidifying your position in the agricultural sector. At the same time being acutely aware of the number one rule of agricultural marketing, in that ‘Farmers speak to Farmers‘.
Partners
Featured Project: Three Springs Farm
Digilari's comprehensive optimisation strategy for Three Springs Farm led to a 230% year-over-year revenue increase, a 96% growth in paid search traffic, and a 1.5% rise in engagement rate. Key improvements included strategic ad copy testing, Google Merchant Centre integration, and extensive website redesigns, enhancing both visibility and user experience.
Paid Search Traffic
+96%
3 Month Period YoY
Revenue
+230%
3 Month Period YoY
Engagement Rate
+1.5%
3 Month Period YoY
Mining Sector Marketing
Discover high-value leads in the mining sector with Digilari Media. Our SEO and PPC campaigns spotlight your focus on safety, your understanding of the need for speed & efficiency, along with your cutting-edge innovative solutions, to connect you with industry leaders and significantly enhance your brand’s prominence. Inbound marketing showcases your value proposition in-depth, guiding leads through their decision-making journey. Our LinkedIn strategies create meaningful connections with industry leaders and experts, while the account-based marketing approach ensures your brand is top-of-mind when decisions are made
Partners
Featured Project: Tyre Doctor
Tyre Doctor's SEO and content optimisation efforts led to a 5.3% increase in organic search traffic, 84% rise in new user acquisition, and significant boosts in conversion rates. Achieving top 10 keyword rankings and enhanced user engagement solidified their position as an industry leader in tyre and wheel services.
New Users
+84%
Quarter on Quarter
Key Events
+141%
Quarter on Quarter
Top 10 Rankings
+78%
Quarter on Quarter
Construction Sector Marketing
Positioning your offerings to the construction industry requires showcasing durability, innovation and efficiency, along with your availability to supply your customers in expected timeframes. Enhance your visibility by 35% and attract more clients with our targeted SEO services, ensuring your brand stands out when construction industry leaders seek solutions. Our PPC initiatives target their most pressing needs, helping your brand gain recognition in the construction industry. Inbound marketing engages and guides them through their decision-making process.
Partners
Featured Project: RCR Services
RCR Services achieved significant growth in online visibility and engagement through strategic keyword optimisation, enhanced content, and targeted local SEO efforts. This resulted in a 29.49% increase in users, improved keyword rankings, and higher conversion rates, solidifying their market position in Adelaide, Sydney, and Newcastle.
Users
+29%
Quarter on Quarter
Key Events
+86%
Quarter on Quarter
Conversion Rate
+48%
Quarter on Quarter
Industrial & Manufacturing Sectors Marketing
To make inroads into the industrial and manufacturing sectors, understanding their precision-driven needs is key. At Digilari Media, our digital marketing campaigns resonate with the industry’s ethos. Our SEO initiatives showcase your product’s adaptability, scalability and efficiency, providing you with a 30% competitive edge in the industrial and manufacturing markets. PPC campaigns put your offerings in the spotlight, and inbound marketing fosters trust and interest.
Partners
Featured Project: Duracube
Duracube's digital marketing strategy led to a 50.38% increase in organic search traffic, improved keyword rankings, and enhanced user engagement. Technical SEO improvements and localised content drove significant growth, establishing Duracube as an industry authority and boosting online visibility across key regions.
New Users
+52%
Quarter on Quarter
Key Events
+8%
Quarter on Quarter
Engaged Sessions
+39%
Quarter on Quarter
Logistics Sector Marketing
In the logistics domain, timing and efficiency are paramount. Digilari Media ensures your offerings are positioned as the go-to solution for the sector’s needs. Our cutting-edge SEO brings your solutions for real-time tracking and scalability to the forefront, enhancing your brand’s visibility and attracting top logistics leaders. PPC campaigns capture immediate logistic solution seekers, while inbound marketing nurtures leads and emphasises your unique value propositions. If you have target accounts you’d like to bring on board, our Account-Based Marketing campaigns provide the vehicle to get the attention of these hard-to-get logistics decision-makers.
Partners
Featured Project: Elite Liquid Waste
Elite Liquid Waste improved its website’s performance by optimising content for specific keywords, fixing structural issues, and enhancing user engagement with clear CTAs. This resulted in a 42.2% increase in organic traffic, a 74.2% rise in conversions, and improved search rankings for key service pages.
Organic Traffic
+42%
3 month period YoY
Key Events
+74%
3 month period YoY
Conversion Rate
+32%
3 month period YoY
Do You Want More DRIVE In Your Digital Marketing?
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Industry-Recognised Excellence
Certified digital marketing experts specialising in core industries.
Trusted by leading businesses in mining, agriculture, logistics, manufacturing, and construction.
Our ABM Approach: Digital Partner Program
Strategic Targeting and ROI
Digilari Media’s ABM focuses resources on high-value accounts, leading to increased ROI and lower cost per acquisition. This targeted approach ensures marketing efforts are directed towards accounts most likely to convert.
Personalised Communication and Faster Sales Cycles
Our ABM strategies enable highly tailored messaging for each account, building trust and accelerating the buying process. Personalised interactions address specific needs, enhancing customer experience and speeding up sales cycles.
Sales and Marketing Alignment
ABM at Digilari Media fosters close collaboration between sales and marketing teams, leading to better communication, shared goals, and more effective campaigns.
Efficient Resource Use and Clear Results
By concentrating on specific high-value accounts, ABM reduces wasted effort and resources. This approach provides clear, measurable results, making it easier to track success and identify upselling and cross-selling opportunities within existing accounts.
Enhanced Customer Relationships and Decision-Making
ABM builds stronger, long-term relationships with key accounts through personalised interactions. It also offers deeper insights into customer behaviour and needs, informing more effective marketing strategies.
Why Choose Digilari
Deep Industry Expertise and Unique Approach
Our in-depth understanding allows us to create highly targeted and effective marketing strategies. We know the unique challenges and needs of each sector, ensuring that our campaigns resonate with decision-makers and industry leaders. At Digilari Media, we embrace being different. We focus on helping your business stand out in a crowded market by identifying and marketing your unique selling propositions (USPs).
Proven Digital Strategies with Guaranteed Results
We implement data-driven campaigns that significantly increase your brand’s visibility and engagement while our inbound marketing techniques build trust and guide leads through the decision-making process. Moreover, we offer a Digital Results Guarantee, ensuring that our performance marketing efforts deliver tangible results for your business.
Comprehensive and Flexible Marketing Approach
Our comprehensive marketing approach ensures that no key decision-maker is left untouched by your brand’s value proposition. We focus on enhancing your brand recognition and trust, leading to a higher return on investment (ROI) and long-term business growth. We pride ourselves on being adaptable and offer a flexible, a la carte menu of services, so you can choose the best solutions for your business needs.
Book a No-Cost, No-Obligation Consultation with Our Digital Marketing Specialist to Customise a Comprehensive Strategy for Your Business!
Frequently Asked Questions
How do you have experience in these sectors?
For over 9 years Digilari have been looking after companies that sell their products and services to these critical industries. In this time we have learnt how to get and keep the attention of these sector decision makers through well thought out digital strategies. It’s only after doing this for some time that we have established ourselves in these niche areas as the agency that don’t go for the ‘pretty brands’ but instead the ones that truly support our economies.
Do you look after multiple clients selling the same services to any of these sectors?
Our guarantee to all our clients is that we offer total exclusivity for any sector supporting business. For example if your business was selling or servicing tyres to the mining or construction sector we would not take on a business that does the same. Only marketing one business at a time gives us the ability to give everything we’ve got to have our client outmanouvre each and every competitor they have.
Why do you think different sectors need a different approach?
Simply put, whilst there are a lot of common digital channels to market to these sectors, it’s in the contextual way in which you use them. For example campaigsn designed for an agri-business should be worded in and around the solutions our client is solving for that sector. Also having the understanding that in verticals like farming, aquaculture, and agribusiness all stakeholders such as Farm Managers and Agribusiness Owners etc. all have seasonality issues to contend with helps shape their marketing strategies.
What is your approach to taking on a new client that service any of these sectors?
As noted earlier, first we make sure there is no competitive conflict. Once this has been confirmed we have a discovery call to establish what they are trying to achieve and where are their current challenges that have prevented them from achieving them. We’ll then conduct a top-line audit on their digital footprint and come back to them with a well-rounded solution along with the investment required. Up until the client signs off on our proposal there is absolutely no fee for this review. Once a client comes onboard it is typically on the basis of a monthly retainer, with no contract.
Can you provide references of your work with clients in these sectors?
Sure can, just ask us and we’ll get their permission to pass on their details to you. We also have a range of case studies you can review.
Can you guarantee your results?
It depends which service level you take with us, but yes in our top-line service package, our Value-Based Account Management Program, we either meet or exceed your expectations or we keep working on your account for free until we do (media spend not included). However, in our lower-level service package where we are working on a monthly retainer with a set amount of hours, we can’t offer any guarantees due to potential restrictions in time.