Digital Results Guarantee (DRG)
- Transparency
- Continuous Optimisation
Elevate Your Marketing with Performance-Marketing Solutions
By listening to the market, we understand that businesses are looking for tangible results from their digital marketing investments. That’s why we offer the Digital Results Guarantee (DRG) exclusively for our value-based retainer clients.
Our Digital Results Guarantee (DRG) program is designed to provide you with the confidence that your investment in our digital marketing services will yield tangible results in traffic, conversions, and leads.
With a focus on agreed Key Performance Indicators (KPIs) and customised strategies, we provide a performance-driven approach that ensures your marketing success through the utilisation of multiple channels, when and as required to reach the agreed KPI’s.
Our Commitment to Value-Based Clients
Our DRG program is tailored to clients on a monthly retainer of $4,000 to $10,000, plus set-up fees and media spend. Like our Digital Partner Program, we work with these clients across various digital marketing channels without being constrained by budgeted monthly hours. Instead, our efforts are governed by the agreed quarterly KPIs set up on the account and we’ll do what it takes to achieve these regardless of the hours required.
Scholz Electrical
Our technician client was facing issues with poor organic ranking and low conversion rates. We implemented a range of SEO practices to address these challenges, including optimising metadata with USPs and keyword research insights, implementing image alt-tags, optimising desktop and mobile navigation, and building local directories including GBP optimisation. On-page SEO was based on insights from search result pages and long-tail keywords.
The results were impressive: our client's ranking performance for searches related to "Brisbane electricians" and services such as "NBN", "smoke alarms", "telephone technicians", and "powerpoints" improved dramatically.
Organic Traffic
+91%
1 month period YoY
Conversions
+93%
1 month period YoY
Job Bookings
+82%
1 month period YoY
What Our Client Says?
I have engaged Digilari to steer my company's online marketing since 2015 and I happily recommend them. They have given great guidance on my SEO and SEM, as well as my overall digital plan. The strategies we have implemented together have improved my company's customer engagement and resulted in a tangible improvement in sales. The Digilari team are professional and keep in regular communication with me; they have also taken the time to know and understand my business, which has been an important element in my company's successful digital media performance.
Michael Scholz
Managing Director
Scholz Electrical, Air and Solar
How the Digital Results Guarantee (DRG) Works:
The Digital Results Guarantee is valid for a period of three months from the commencement of our partnership. This time frame allows clients to evaluate our performance and ensure that we are consistently delivering the desired results. If clients wish to extend the guarantee period, this can be discussed on a case-by-case basis.
Establishing KPIs
Define performance goals based on your objectives, serving as a benchmark for evaluation.
Monitoring Performance
Continuously analyse campaign performance, optimising for improvement.
Identifying Shortfalls
Define performance goals based on your objectives, serving as a benchmark for evaluation.
Ongoing Communication
Transparent updates keep you informed throughout the process.
Resuming Management Fees
Once targets are achieved, fees resume to ensure fair billing.
Rectifying the Situation
Take corrective actions to align campaign performance with agreed KPIs.
At the beginning of our partnership, we work closely with clients to establish the desired KPIs for their digital marketing campaigns. These KPIs are based on the client’s specific business objectives and serve as a benchmark for evaluating our performance.
Continuously analyse campaign performance, optimising for improvement.
Notify and pause fees if KPIs are not met.
Transparent updates keep you informed throughout the process.
Once targets are achieved, fees resume to ensure fair billing.
Take corrective actions to align campaign performance with agreed KPIs.
Ensuring the success of the Digital Results Guarantee (DRG) program.
In order for the DRG to remain in place and be an ongoing key driver to attaining excellent results for the client, both parties have specific responsibilities.
Client’s Obligations
- Provide us with accurate and up-to-date information about your business, products, or services.
- Grant us access to your website, analytics, and other necessary tools for campaign execution and analysis.
- Collaborate and communicate effectively to align on goals, strategies, and expectations.
- Cover media spend costs for paid advertising campaigns.
Agency’s Obligations
- Develop and execute tailored digital marketing strategies to achieve the guaranteed results.
- Continue to monitor, analyse, and optimise campaigns to ensure continuous improvement.
- Provide transparent and monthly reporting on performance and progress.
- Honour the terms of the Digital Results Guarantee (DRG) program.
The Benefits of the Digital Results Guarantee
The DRG holds us accountable for the results we deliver, instilling a sense of trust and reliability in our clients. We understand that businesses invest significant time, effort, and resources in their digital marketing campaigns, and our guarantee ensures that we are equally committed to their success.
The DRG mitigates the risk associated with digital marketing investments by ensuring clients that their management fees will be put on hold if their campaigns underperform. This reduces the financial impact on clients while we work to rectify any issues and bring their campaigns back on track.
By offering the DRG, we demonstrate that our goals are fully aligned with those of our clients. We are driven to achieve the desired KPIs and are committed to delivering results that meet or exceed expectations.
The DRG encourages a culture of continuous improvement within our team, as we constantly monitor and analyse campaign performance to ensure we are meeting the agreed-upon KPIs. This constant evaluation and optimisation ensure that clients receive the best possible results from their digital marketing campaigns.
The DRG provides clients with peace of mind, knowing that they are partnering with a digital marketing agency that stands behind its services and is committed to delivering results. This enables clients to focus on their core business activities while we handle their digital marketing efforts.
Terms & Conditions of the Digital Results Guarantee
Whilst we are confident in our ability to meet your marketing goals, we do acknowledge that unforeseen circumstances may affect our progress. As such, our DRG includes specific terms and conditions that account for potential challenges, such as:
Client strategy changes
If a client alters their marketing strategy mid-campaign, we will work together to adjust the KPIs accordingly.
Client Delays and Communication Holdups
If a client holds up approvals or has considerably delayed responses to agency requests or various communications.
Major macroeconomic changes
Factors outside of our control, such as economic downturns, may impact our ability to achieve the agreed KPIs. In such cases, we will reassess and adjust the goals as needed.
Unexpected negative anomalies
If unforeseen events occur, like that of a pandemic or natural disaster for instance, that prevent us from reaching the agreed KPIs, we will collaborate with the client to determine the best course of action.
TESTIMONIALS
Read What Others Have to Say About Digilari
Channels Used for Performance Marketing
Google Ads Management
Inbound Marketing
Conversion Rate Optimisation
Social Media Marketing
Sales & Marketing Alignment
Marketing Training Program
Experience the Benefits of the Digital Results Guarantee
When you choose our DRG program, you can expect:
- A performance-driven approach to digital marketing
- Customised strategies tailored to your unique business goals
- A commitment to achieving agreed KPIs
- Flexibility to work across multiple marketing channels
- Expert support and partnership to navigate unforeseen challenges
Take your marketing efforts to the next level with our Digital Results Guarantee. Contact us today to learn more about our value-based client offerings and discover how we can help you achieve your marketing goals.