Sales and Marketing Alignment

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Sales and Marketing Alignment

Sales & Marketing Alignment

You shouldn’t spend another cent on Lead Generation until you have both your Sales and your Marketing in complete alignment!

Sales and Marketing aligned businesses win 38% more deals.

What is a Sales & Marketing aligned business?

Simply put, regardless of the size of your business, it’s when your sales & marketing efforts are feeding off each other to grow the business. Sales are driving your marketing efforts and marketing is improving your sales efforts.

As a certified Inbound Marketing agency, we’ll work with you to drive more lead generation and convert more of these leads simply by better aligning your Marketing and Sales activities.

The 5 Key problems we solve by aligning your Sales & Marketing.

One hand not knowing what the other hand is doing!

By aligning your sales and marketing efforts you provide everyone in the business with greater visibility which drives accountability on the efforts your business is making to attract new clients into the business. Having everyone on the same page promotes much better conversations about how effective the overall sales and marketing strategy is.

Departmental Disrespect

Let’s face it there are often internal misconceptions about the roles salespeople and marketing people have and this is only heightened when there is no alignment on the goals. By bringing them to work together towards achieving the common goal, you are gaining their respect as they soon realise they are in this together, both jointly accountable for company revenue.

Misaligned Strategies

When Sales & Marketing are working alone, they tend to have their own strategy at play without any consideration of the other department's strategy. Whilst these strategies should both be aimed at the overall business objectives, the lack of cohesion could very well lead to redundant efforts, sales pipeline gaps, process inefficiencies, lost opportunities and other negative outcomes.

Working in Silos

Having an unaligned sales and marketing approach tends to foster protectionism and self-preservation as opposed to encouraging the aligned team to see and aim for the bigger picture. Sales revenue is the key to any businesses growth objectives, and everyone in the business has to be aligned with this key objective, you can’t have this working in silos.

The Blame Game

When things aren’t going well in the revenue stakes, in an unaligned team it’s so common to hear Marketing blaming Sales, saying “we give them all the tools they need, we give them plenty of leads and still they can’t sell”. Whereas the first thing Sales say is “their leads are no good”, “marketing never listens to us”, “the selling tools we have are just fluff”, and the list goes on. But by getting them out of their silos and into a collaboration towards the common goal, this all becomes redundant and loses momentum fairly rapidly.

Getting alignment

How We Get Your Sales & Marketing into Alignment?

We will get you set up with a completely free lead generation and management toolkit that is not only simple to use but will also become the key to your business’ future growth. The best thing is that there are no costs associated with the actual tools’ usage and absolutely no long term commitments.

By having us implement all the FREE tools below, your journey into a complete Sales & Marketing alignment has begun.

Our set up cost to implement your free CRM tool is a once-off investment of $999 + GST.

Free