Rich results, also known as rich snippets, are dynamic and engaging experiences that extend beyond the traditional blue link on Google surfaces like Search. These results often include visually appealing elements such as carousels, images, videos, and other non-textual components. Google uses structured data markup from web pages to generate rich results, providing users with […]
Imagine if you knew “the what”, “the where” and “the why” of your target audience. Business would be thriving, right?. You wouldn’t need a marketing campaign. Unfortunately, very few businesses have this luxury. To move in the direction of understanding your users more, we are providing a general guide on how you can turn customer […]
Claims on the questioned worthiness of Google Ads as used by Australian small businesses is not a new story. For a long time now, Google Ads has been accused to be nothing more than an effective way to waste small businesses’ money. Many businesses have also shared their disappointments with Google Ads and stories. Primarily […]
The “near me” search phenomenon greatly impacted the search engine landscape. In recent years, there has been significant growth in that particular search. Therefore results in an increase in “near me” suggestions in searches. This comes as a result of changing online search behaviour. Businesses need to modify their strategies along with the local search […]
Listing your business in Google Business profile (GBP, previously known as Google My Business) provides a gigantic advantage to your local SEO pursuits. However, the efforts do not stop at just registering your business. Creating an account in GBP is not the beginning and end of it all, where you just wait for all the benefits […]
Negative and fake Google reviews are definitely an eyesore for everyone and a complete headache for small business owners. Whatever the reasons are behind it, those reviews certainly create a negative impact that affects your business’s reputation. Therefore, it is more than important for a business owner to learn how to identify and delete these […]
Google Messaging in Google Business Profile (GBP) has taken this business listing platform to a higher ground. Being able to directly message customers online fills the gap in building a better relationship and communicating directly with customers in real time.
Google Business Profile (GBP, previously known as Google My Business) is the most important asset to manage your business’s online presence across Google Search & Google Maps. As its motto explains, Google Business Profile helps you attract new customers with a free business listing.
At one point, a blogger has to deal with empty content calendars. We’ve all been there before, even the most brilliant bloggers. Read on.
However diversified the reason & intent of blogging for business, there are basic rules & considerations. Here are some blogging mistakes you must avoid. Read on.