A digital marketing audit is a comprehensive evaluation of your company’s digital marketing strategy and its execution. The purpose of a digital marketing audit is to identify areas of strength and weakness in your business’s current approach and to provide actionable recommendations for improvement. Table of Contents Evaluating Your Website: Elements to Evaluate The purpose […]
On this page Seeing an increase in traffic may seem like a great thing. You now wait for great things to follow. You wait… and wait. And wait some more. The thing is that an increase in traffic doesn’t always lead to an increase in conversions. These are two separate digital marketing metrics. Both are […]
On this page Are You Giving Your Audience the Ultimate User Experience on Your Websites? The Importance of Conversion Rate Optimisation.