GEO
2025 GEO Guide
GEO

Generative Engine Optimisation (GEO): The Next Frontier in Digital Marketing 2025

As AI-driven search tools reshape how people discover information, traditional SEO alone is no longer enough. Generative Engine Optimisation (GEO) is emerging as a crucial strategy to ensure your brand appears not only in search engine results but also within AI-generated responses. What is Generative Engine Optimisation? GEO is the practice of optimising content and […]

GEO
Google March Core Update 2025
GEO

Google March 2025 Core Update: What You Need to Know

Google’s March 2025 Core Update, rolled out between March 13 and March 27, has triggered noticeable ranking shifts across many industries, particularly health, travel, and entertainment. With AI-generated summaries becoming more prominent in search results, the way visibility is earned online is rapidly changing. What Changed This update reinforces Google’s continued focus on rewarding helpful, […]

SEO
How to prepare for Google's product reviews update?
SEO

How to Prepare for Google’s 2023 Product Reviews Update – Best Practices for SEO

On this page The Google Product Reviews Update is an upcoming update to Google’s search algorithm that will impact SEO and website content. This update focuses on improving the quality of product reviews displayed on search engine results pages (SERPs) to provide users with high-quality, informative, and trustworthy product reviews that are relevant to their […]