As AI-driven search tools reshape how people discover information, traditional SEO alone is no longer enough. Generative Engine Optimisation (GEO, aka AEO, Answer Engine Optimisation) is emerging as a crucial strategy to ensure your brand appears not only in search engine results but also within AI-generated responses. What is Generative Engine Optimisation? GEO is the […]
Google’s March 2025 Core Update, rolled out between March 13 and March 27, has triggered noticeable ranking shifts across many industries, particularly health, travel, and entertainment. With AI-generated summaries becoming more prominent in search results, the way visibility is earned online is rapidly changing. What Changed This update reinforces Google’s continued focus on rewarding helpful, […]
In this guide, we’ll cover the three main areas of SEO: on-page, off-page, and technical. We’ll explain what each of these areas means and why they are important for your business. Additionally, we’ll provide links to our relevant blogs on each topic, so you can dive deeper into each area if needed. By the end […]
In this comprehensive SEO guide designed for everyone, from beginners to seasoned marketers, we will cover different aspects of SEO, break down big concepts into digestible sections and ensure that you receive a complete set of knowledge. Whether you’re just stepping into the world of Search Engine Optimisation or seeking to refine your existing […]
On this page The Google Product Reviews Update is an upcoming update to Google’s search algorithm that will impact SEO and website content. This update focuses on improving the quality of product reviews displayed on search engine results pages (SERPs) to provide users with high-quality, informative, and trustworthy product reviews that are relevant to their […]
On this page What is pagination? Pagination is the process of dividing content into discrete pages. It is a common technique used on the web, especially when there is a large amount of content to be displayed. While pagination is not required for all types of web content, it can be very useful for certain […]
On this page To reach people of interest, you can do two things, 1. focus on organic Search Engine Optimisation (Organic SEO) or 2. try paid search advertising (PPC). Both can deliver results, but what’s the difference and which approach is going to work best for your business? Let’s dive into the details together. In […]
On this page Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. […]
