FAQs

Digital marketing costs vary widely depending on scope, expertise, and engagement model. At Digilari, we offer three clear, customisable options—ranging from one-off projects through to fully managed, value-based retainers—so you only pay for what you need. In contrast, B2B companies typically allocate 2–5 % of revenue to marketing, while B2C businesses often spend 5–10 %.

• For more details about the market insights, check out our article: How Much Does Digital Marketing Cost? [2025 Prices Guide]

Digilari offers clear, tiered pricing to suit a variety of needs and budgets, with no hidden fees. Our three main options are:

• A-La-Carte Menu: Starts at $1,980 plus an onboarding setup fee. Ideal for one-off projects or clients who want to focus on a single marketing channel.
• Digital Partner Program (DPP): Fixed monthly retainer of $1,800 – $4,900+ GST per month (minimum 10 hours/month). Best for businesses seeking ongoing improvements across their entire digital footprint.
• Value-Based Account Management Program: From $4,900+ GST per month, with a Digital Results Guarantee on agreed KPIs. Perfect for organisations with specific performance targets.

Outcomes vary by tactic and objectives. Quick wins—such as conversion-rate tweaks or paid-search hygiene—often deliver uplift within 30 days. Sustainable channels like SEO, account-based marketing (ABM) and marketing automation typically gain momentum around the 90-day mark, then compound over time. At Digilari, we’ll send you monthly performance reports that highlight key metrics, track those quick wins, and ensure all activity remains aligned with your quarterly business goals.

We measure digital marketing success through metrics directly aligned to your business goals, including website traffic, keyword rankings, lead generation, cost-per-lead, conversion rates, and return on investment (ROI). Regular reports and insights are provided through transparent, easy-to-follow analytics dashboards using industry-standard tools such as Google Analytics, Ahrefs, and SEMrush.

Yes, Digilari offers a Digital Results Guarantee for our Value-Based Account Management clients. We align our performance directly with agreed KPIs, ensuring transparent, measurable outcomes and providing clients peace of mind regarding their investment.

Our engagement is month-to-month after the first 90 days. Performance is reviewed in real time; if targets slip, we activate a recovery plan within that same sprint. You’re never locked into under-performing work.

Yes—case studies are public-ready once clients sign them off. Examples include: +233 % qualified-lead growth for a national fit-out firm and 4.6× ROAS on LinkedIn for a healthcare supplier. We walk you through the raw dashboards, not cherry-picked slides.

• Expertise & Tools: Agencies like Digilari leverage Ahrefs, SEMrush, and other competitive-intelligence platforms to gather real-time market data and craft data-driven strategies.
• Scale & Efficiency: Lower hourly rates often mean less experienced teams and reactive service. Our packages ensure proactive support and deep domain expertise.
• Guaranteed Results: Value-based programs align our incentives with your KPIs, giving you confidence in measurable ROI

Read our in-depth analysis: In-House vs. Agency Marketing: Making the Right Choice

SEO (including Generative Engine Optimisation) boosts your site’s organic and AI-driven visibility, delivering credible, high-intent leads over the long term—though it demands ongoing effort and patience. PPC (Pay-Per-Click) ads, by contrast, secure immediate placement at the top of search results for targeted keywords, but traffic halts as soon as the budget is exhausted.

For sophisticated B2B campaigns, we layer in:

1. Search & GEO-SEO for high-intent prospects.

2. LinkedIn ABM to reach procurement and operations decision-makers.

3. Email/CRM automation to nurture slow-burn deals.

4. Focused remarketing to stay front-of-mind with narrow buying committees.

At Digilari, we tailor this mix to exactly where your buyers research and shortlist, combining sustainable SEO growth, instant PPC traction, and strategic account-level engagement.

(Read more on: Organic vs Paid Search: An Integrated Strategy (2025 Guide))

AI handles grunt tasks—keyword clustering, draft ad variants, predictive bidding—while humans own strategy, creative and QA. Every AI output faces a two-step human check, keeping campaigns sharp and on-brand.

Read more: How should you do website optimisation in 2025

Digilari’s development team is experienced with most mainstream content management systems (CMS), including WordPress, Shopify, and other widely used platforms. During the onboarding stage, we’ll request access to your CMS to conduct a comprehensive site audit and identify any technical or structural issues that may impact optimisation.

If your business has an in-house development team, we’re happy to collaborate. In these cases, our specialists focus on identifying technical SEO issues and content optimisation opportunities, which are then passed on to your developers for implementation. Our goal is to ensure seamless execution, no matter your setup.

Absolutely. We’re platform-agnostic and integrate with HubSpot, GoHighLevel, Zoho, Pipedrive plus Zapier/Make for custom workflows. If your stack is a mess, we’ll map & tidy it during onboarding.

We don’t claim to speak for every agency, but here’s what sets Digilari apart: many network firms bolt SMB projects onto junior teams, and freelancers simply can’t deliver end-to-end strategy. By contrast, our 20-strong specialist crew brings strategy, creative, GEO-SEO, paid media, automation and data together under one roof—led personally by senior talent with no silos or hand-offs. As a value-based agency, we only partner with clients who share our commitment to transparency and trust. When values align, relationships flourish, collaboration deepens, and we consistently achieve the best possible outcomes.

When choosing a digital marketing agency, watch out for these red flags:

1. No Proven Results: Lack of testimonials or relevant case studies.
2. Poor Communication: Infrequent updates, slow responses, or lack of transparency.
3. Unrealistic Pricing: Promising exceptional results at unusually low prices, indicating possible shortcuts.
4. Limited Industry Understanding: Failure to grasp your industry, audience, or objectives.
5. Cultural Misalignment: A mismatch between your company's values and the agency's approach.
   

At Digilari, we prioritise transparency, clear communication, proven expertise, value-driven services, and strong alignment with your business culture to ensure a successful partnership.

The biggest traps are misaligned goals, vanity metrics, and set-and-forget campaigns. We run a joint goal-setting workshop up-front, bake KPIs into live dashboards, and review every sprint. If a tactic isn’t moving revenue-linked metrics, we tweak or kill it fast.