This guide contains the latest Google algorithm updates. As such, it is updated periodically to reflect the newest developments. What is Google Algorithm? Google’s core updates have always been the topic of interest for website owners, marketers, and SEO professionals. These updates are critical to understand as they can significantly impact a website’s ranking and […]
On this page Case Study: Jack noticed a 20%-off coupon on his Facebook feed offered by the online phone accessory store for the phone case he was just browsing but did not purchase due to its price. The coupon helped him make up his mind and follow through with the purchase. Every single day 2.5 quintillion […]
We’re so proud to have such a diversely skilled team from a range of backgrounds, which is why we’re excited to introduce our new series – Meet the Team. What better way to start off our Meet the Team series than by introducing our Managing Director, Sean Brown.
SEO Specialist I do everything SEO & CRO related to improve our client website rankings so they can reach more qualified leads and grow their businesses. Hui-Sheng Yang Learn more about me What I Do Keyword Research It’s the foundation of all SEO work. It helps me to find the prospecting keywords for the whole […]
On this page Consumers are becoming more and more active online. Digital marketing brings forth many benefits as it reaches potential customers immediately. Since digital marketing is an ever-changing strategy, marketers have to stay on top of the latest trends and be able to adapt to constant changes. A digital marketing campaign can be classified […]
On this page To reach people of interest, you can do two things, 1. focus on organic Search Engine Optimisation (Organic SEO) or 2. try paid search advertising (PPC). Both can deliver results, but what’s the difference and which approach is going to work best for your business? Let’s dive into the details together. In […]
On this page Being a small fish in a big pond is far from fun – you will often have to overcome challenges that bigger competitors will never face. Business expenses can be particularly jarring for a small company and chances are that you’re reducing unnecessary spending. As a result, your marketing budget could suffer. […]
Listen to our Podcast On this page In this ever-changing landscape of Digital Marketing, struggles and challenges are bound to exist. Acknowledging them and discussing them enables us to grow and learn from them. 1. Skill Shortages In the last couple of years, with the effect of the COVID-19 pandemic. This made skill-shortage one of […]
Listen to our Podcast on 2021 End-of-Year Marketing Tips On this page The end of 2021 is approaching. It’s time to take advantage of the shift in user intent and buyer behaviours towards the end-of-year events such as Christmas, Boxing Day and New Year. To optimise your marketing strategy to match the market, it is […]
Listen to our Podcast on Website Development and Management Issues On this page In this ever-changing landscape of Digital Marketing, it is crucial to stay updated and aware of new updates and changes in all channels and mediums. Here, we are sharing some of the most common website development and management issues we’ve encountered […]
