How Effective Is Your Digital Footprint
On this page There are a lot of digital marketing agencies out there that offer a ‘no-obligation, free website audit’. Whilst this is a useful tool that will help you determine the issues on your website, along with what needs to happen to improve the sites overall performance, it’s only a small part of your […]
How Much Does SEO Cost?
On this page We are often asked: “How much does SEO cost?” Any potential customer has the right to know before they have to get the whole sales spiel which can waste a lot of everybody’s time?
SEO Website Migration Checklist
On this page Website redesigns allow us to redesign our whole website and even brand. We are able to make our site look intriguing, eye catching, be interactive and attention grabbing to the consumer, even enable them to view our products on any type of device they may own. However, the redesign is not just about […]
Website Security Affects Rankings
On this page Internet security practices are frequently ignored or forgotten about. Especially by individual users who have little need for high security password management. Issues can range from clicking on phishing email links to not using different passwords for different accounts. Businesses similarly often put off increasing website security because of expenses or lack […]
Digilari Meets Bing Ads
On this page The Digilari team headed into the Brisbane CBD last week to attend Bing’s first Ad Connect session in Australia. Some of the city’s top agencies met up to discuss the potential of Bing Ads (also known as Microsoft Ads). The evolution of voice search and more.
Overview – Google Masterclass for Digital Marketers
On this page The 2017 Google Masterclass was a concoction of ideas on artificial intelligence being the future of digital media and how creativity will thrive in this AI environment. As a business owner in the digital world, there are some thoughts to be shared after attending the class designed by Google for digital marketers.
Forget SEO, It’s Organic Search Optimisation
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Conversion Rate Optimisation
On this page Seeing an increase in traffic may seem like a great thing. You now wait for great things to follow. You wait… and wait. And wait some more. The thing is that an increase in traffic doesn’t always lead to an increase in conversions. These are two separate digital marketing metrics. Both are […]
Google Ads Campaigns During Holidays. Why Not?
On this page ‘Tis the season to be jolly and unless you are in Retail or Tourism & Leisure, the reality is many businesses throughout Australia will basically go into shutdown mode until at least mid-January. The logic behind this decision is that people will be taking their time off, kicking back and thus doing […]
Negative Keywords: Are They Something To Worry About?
On this page The world of search engine optimisation is complicated enough as it is. But a few fine nuances and advanced techniques make things even more challenging. Have you ever heard of negative keywords? Though so many website and business owners have absolutely no idea what these are. Negative keywords play a crucial role […]