Overview – Google Masterclass for Digital Marketers
The 2017 Google Masterclass was a concoction of ideas on artificial intelligence being the future of digital media and how creativity will thrive in this AI environment. As a business owner in the digital world, there are some thoughts to be shared after attending the class designed by Google for digital marketers.
Conversion Rate Optimisation
Seeing an increase in traffic may seem like a great thing. You now wait for great things to follow. You wait… and wait. And wait some more. The thing is that an increase in traffic doesn’t always lead to an increase in conversions. These are two separate digital marketing metrics. Both are important but an […]
Google Ads Campaigns During Holidays. Why Not?
‘Tis the season to be jolly and unless you are in Retail or Tourism & Leisure, the reality is many businesses throughout Australia will basically go into shutdown mode until at least mid-January. The logic behind this decision is that people will be taking their time off, kicking back and thus doing business during the […]
Negative Keywords: Are They Something To Worry About?
The world of search engine optimisation is complicated enough as it is. But a few fine nuances and advanced techniques make things even more challenging. Have you ever heard of negative keywords? Though so many website and business owners have absolutely no idea what these are. Negative keywords play a crucial role in Google Ads […]
Website Content Should Rarely Be About Selling
What do you do when you come across website content that’s supposed to be informative but happens to be 100 per cent promotional? You leave the page. Most internet users will respond in the very same way and after feeling duped, they will never look back.
Are You Giving Your Audience The Ultimate Website User Experience?
Are You Giving Your Audience the Ultimate User Experience on Your Websites? The Importance of Conversion Rate Optimisation.