Google Ads Management (PPC Marketing)

Search

Digilari’s advertising specialist can tailor your ad to target the right audience – ensuring that you’re only paying for qualified leads. Better still, you have full control over your budget and can adjust it as needed, meaning you’ll never be spending more than necessary. With the help of our experienced advertising specialist, you can make the most of your Google paid search campaigns and reach the customers who will be interested in what you have to offer.

Main benefits:

• Precise targeting
• Full control over the budget
• Measurable
• Manageable

Video

As a business owner, you know how important it is to get your message out there. But now Google Video Ads allow you to do just that – in a big way! With Google Video Ads, you can reach a much wider audience and engage with them in ways never before possible. Thanks to advanced targeting features, creating effective campaigns has never been easier. Plus, you can track the performance of your ads in real-time and gain valuable insights to optimise your campaigns for better results.

Main Benefits:

• Get more sales
• Drive website traffic
• Build awareness for your business

Discovery

With Google Discovery Campaigns, you can reach up to 3 billion customers across Google’s feeds, taking your campaigns to the next level! With this innovative tool, you’ll be able to reach customers with more accuracy and precision across Google’s
platforms such as YouTube Home, Watch Next, Discover, and Gmail. Furthermore, with its automated setup process, Google can adjust the bidding in time to tailor to your media performance goals.

Main Benefits

• Reach audience across Google’s platforms with a single ad campaign
• Drive engagement with richer, more relevant ads
• Visually rich ads rendered natively across Google properties at scale
• Automated bidding options to meet your media performance goals

Performance Max

Performance Max helps find customers who convert more across all Google channels including YouTube, Display, Search, Discover, Gmail, and Maps. It is a combination of Google’s automated technologies for bidding, budget optimisation, audiences, creatives, attribution and more. All of this is supported by specific advertising goals (i.e. CPA or ROAS) and the creative assets you provide, audience signals, and optional data feeds.

Main Benefits

• Reach new audience across Google’s networks
• Drive better ads performance
• Automation based on your goals and Google’s machine learning

Display

Visual appeal is key when it comes to creating a successful campaign – and Google has got you covered. With retargeting options, you can make sure that those interested in what you’re offering get the
chance to see them again. Plus, you can target mobile customers based on their location and intent, meaning your message is reaching the right people. It even allows you to expose your ads to consumers on your competition’s sites!

Main Benefits

• Visual Appealing
• Retarget interested consumers
• Reach mobile customers by location
• Expose your ads to the consumers
  on the competition’s sites.
• Measurable

Remarketing

With Google Remarketing campaigns, you can target consumers across all of Google’s networks. What’s more, you can optimise your campaigns by letting Google’s machine learning do the hard work. So why not let the tech help you? With Google Remarketing campaigns, you can be sure that your ads will only reach those people who are most likely to buy from you – leaving no stone unturned.

Main Benefits

• More effective than a traditional display campaign
• Reach consumers across
  Google’s networks
• Optimise your campaigns using automated bidding and Google’s machine-learning

Dynamic

• Instead of manually creating each ad headline, your ads will be dynamically generated to ensure maximum relevance in real-time. You won’t have to worry about updating your ads based on stock availability, as Google Dynamic Search Ads will take care of that for you. Plus, you’ll be able to explore and target additional traffic that is relevant to your business.

Main Benefits

• Time-saving
• Autogenerate relevant ad headlines dynamically
• Update your Ads based on your stocks in real-time
• Explore & target additional traffic that is relevant to you.

Social Media

• It’s no secret that social media advertising is an incredibly powerful tool for boosting a brand’s reach and visibility. With Digilari’s advertising specialists at its side, a business can make full use of social media platforms to promote their products or services across Facebook, Instagram, YouTube or Linkedin.
  Not only can social media advertising increase your reach, but it can also help to build relationships with potential customers and allow for more sales conversions. Additionally, with the right strategy in place, brands can take advantage of targeted ads based on who is likely to become their customer.

For more information, visit our Social Media Marketing Page.