While traffic from AI is still small (roughly 0.1% of all referrals), it’s growing nearly 10× year-over-year. In fact, one study noted a 1,300% surge in AI-driven referrals to retail sites during the 2024 holiday season. Marketers at small and mid-sized businesses can’t afford to ignore this emerging channel. This guide will show you how […]
Creating an AI chatbot for your website might sound expensive or overly technical, but with today’s tools, you can launch one for free in just minutes—no coding required. Using JotForm AI Agents, you can create a fully functional chatbot to engage visitors, answer FAQs, qualify leads, or even book calls—without writing a single line of […]
In the evolving AI landscape, Search Engine Optimisation (SEO) campaigns require a fresh approach that prioritises building authority and influencing AI-powered search engines like ChatGPT and Perplexity. Backlinks remain a core factor for visibility in both Google and AI search engines. Authority & Link-Building Strategies for AI-Driven SEO Create Linkbait and Valuable Assets Move beyond […]
The AI landscape in 2025 is more dynamic than ever, and for digital marketers, it’s no longer just about keeping up. It’s about getting ahead. Whether you’re crafting high-performing copy, generating scroll-stopping visuals, or automating your website build, the right AI tools can elevate your campaigns and cut through the noise. Here’s Sheng, Our SEO […]
The introduction of Google’s AI Overviews and the new AI Mode represents a significant evolution in how users interact with search results. This evolution necessitates a re-evaluation of traditional SEO strategies and a focus on adapting to new user behaviours. This guide summarises the key changes observed and outlines how SEO professionals should adjust their […]
Australia has become the world’s most AI-engaged nation, with over 38 million searches using tools like ChatGPT and Gemini—that’s 1.42 AI queries per person. As AI-powered platforms like Google’s AI Overviews now appear in around 10% of all Australian search queries, user behaviour is shifting rapidly. Australians aren’t just searching—they’re expecting instant, summarised answers, and […]
Google’s March 2025 Core Update, rolled out between March 13 and March 27, has triggered noticeable ranking shifts across many industries, particularly health, travel, and entertainment. With AI-generated summaries becoming more prominent in search results, the way visibility is earned online is rapidly changing. What Changed This update reinforces Google’s continued focus on rewarding helpful, […]
Table of Contents Table of Contents Unlock the strategies your competitors don’t want you to know. If you’re not using SEO competitive intelligence in 2025, you’re flying blind. The digital marketing landscape is more dynamic than ever, and relying solely on your own data is no longer enough. To stay ahead, you need a clear […]
Reddit is no longer just a forum for memes and niche discussions. It’s a powerful, fast-growing platform with over 57 million daily active users and 100,000+ active communities. It thrives on authenticity, niche communities, and highly engaged conversations. That means brands can’t rely on traditional “push” marketing tactics here. Instead, success comes from understanding the […]
December was a busy Google update month, as both a core and a spam algorithm change took place. The core update started on December 12 and the rollout finished in about a week. It was the fourth core update of 2024, aimed at once again refining ranking factors to give the search engine users better […]
