While traffic from AI is still small (roughly 0.1% of all referrals), it’s growing nearly 10× year-over-year. In fact, one study noted a 1,300% surge in AI-driven referrals to retail sites during the 2024 holiday season. Marketers at small and mid-sized businesses can’t afford to ignore this emerging channel. This guide will show you how […]
Reddit is no longer just a forum for memes and niche discussions. It’s a powerful, fast-growing platform with over 57 million daily active users and 100,000+ active communities. It thrives on authenticity, niche communities, and highly engaged conversations. That means brands can’t rely on traditional “push” marketing tactics here. Instead, success comes from understanding the […]
Small businesses often need more resources and budgets than they allocate to their marketing and promotions. Thanks to advancements in artificial intelligence, small businesses can now leverage powerful tools such as ChatGPT to help promote their products and services at a lower cost. This blog post will walk you through the steps on how to use ChatGPT […]
A digital marketing audit is a comprehensive evaluation of your company’s digital marketing strategy and its execution. The purpose of a digital marketing audit is to identify areas of strength and weakness in your business’s current approach and to provide actionable recommendations for improvement. Table of Contents Evaluating Your Website: Elements to Evaluate The purpose […]
On this page Case Study: Jack noticed a 20%-off coupon on his Facebook feed offered by the online phone accessory store for the phone case he was just browsing but did not purchase due to its price. The coupon helped him make up his mind and follow through with the purchase. Every single day 2.5 quintillion […]
On this page Consumers are becoming more and more active online. Digital marketing brings forth many benefits as it reaches potential customers immediately. Since digital marketing is an ever-changing strategy, marketers have to stay on top of the latest trends and be able to adapt to constant changes. A digital marketing campaign can be classified […]
On this page To reach people of interest, you can do two things, 1. focus on organic Search Engine Optimisation (Organic SEO) or 2. try paid search advertising (PPC). Both can deliver results, but what’s the difference and which approach is going to work best for your business? Let’s dive into the details together. In […]
Listen to our Podcast on 2021 End-of-Year Marketing Tips On this page The end of 2021 is approaching. It’s time to take advantage of the shift in user intent and buyer behaviours towards the end-of-year events such as Christmas, Boxing Day and New Year. To optimise your marketing strategy to match the market, it is […]
Listen to our Podcast on the new iOS15 Updates On this page In September 2021, Apple released the new iOS15 Update that aims to bring new ways to stay connected with its users. It did so by implementing new features enabling users to explore and discover more using advanced digital intelligence. However, iOS15 also […]
On this page Our Managing Director Sean Brown discusses the three technical fundamentals of website strategies for digital marketers that might be holding you back from getting the performance you need for your website to grow your business. The 3 digital marketing fundamentals are: Technical Fundamentals User Experience Conversion Rate Optimisation (CRO) It’s not […]
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